Wu Sian Teahouse Komérsial ku Gong Cha California and Vinci Solution

Karya Wu Sian Teahouse Komérsial ku Gong Cha California and Vinci Solution nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Interior.

BeusiInterior· 2022

Wu Sian Teahouse Komérsial

ku Gong Cha California and Vinci Solution

Klién: Gong cha CA Franchise

Pamenang A' Design Award Beusi dina Katégori Interior

15,159

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #137016

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Wu Sian Teahouse Komérsial

Proyék desain Gong cha, anu dingaranan Wu Sian, ditarjamahkeun kana watesna dina basa Cina sareng tiasa ditingali tina ambisi pikeun ékspansi global. Kesan munggaran ngeunaan desain imah tea nyayogikeun rohangan anu nyaman sareng kontemporer pikeun sadayana tina sagala lapisan kahirupan pikeun nikmati sareng nikmati. Pamakéan kayu alami, batu marmer, aksen logam, sareng warna merek sapanjang interior imah tea nunjukkeun nilai-nilai inti perusahaan: Teh, Pendamping, Seni, Rasa, sareng Momen. Bahan organik anu dianggo pikeun nyiptakeun kahaneutan sareng ngadorong kanikmatan tea sareng lingkungan sakurilingna.

Pangakuan

Ngeunaan A' Design Award Beusi

Wu Sian Teahouse Komérsial mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Wu Sian Teahouse Komérsial diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Wu Sian Teahouse Komérsial dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: This project is named "Wu Sian" which means limitless in Chinese characters, which also shows the ambition of Gong cha global expansion to be number one. The design "Wu Sian 2021" is based on Gong cha global standards, which contain Gong cha core values: Tea, Companion, Art, Taste, and Moment meld to form the essence of Gong cha and shape the world's culture of tea.
Diménsi & Bungkusan: The project covers a total of 1,197 square footage.
Tag: Teahouse, Commercial, Santee, Interior, Gong cha, Food and Beverages, Exquisite, Tea
Téknologi Produksi: The exterior project includes a store signboard, an awning, an ivory lighting panel, a dark gray frame of the windows and the outer wall, and the door, which has the Gong cha wordmark engraved on it. The interior consists of an open space hall, counter, kitchen, sub kitchen, and furniture. The teahouse emphasizes a comfortable first impression and the attractiveness of logo design by using the point colors of Gong cha and natural wood material. Combining the main components of wooden slates, marble stone countertop, and metal accents create a modernized tea house for everyone to appreciate and savor.
Tantangan Desain: Design of localization brand experience for international Franchisee Teahouse - Gong cha. Being a global brand provides tangible and intangible services linking with local emotions to let customers have a new and full range of consumer experiences, which improves its localized operations and gains customer identification. However, there are different cultures, humanities, and consumer preferences for other store regions. Therefore, how to achieve both internationalization and localization is the primary challenge of commercial design.
Panalungtikan: Among the wide range of food and beverage brands, how to get the recognition of consumers depends on the establishment of brand image, and tea house space is the most direct experience to give consumers the brand image. Besides, the spatial impression is the key to the success of the store operation. Therefore, in this project, Wu Sian - Gong cha Santee explored the relationship between brand elements and spatial building skills. Integrated brand image into the Teahouse space can enhance product value and the appeal of the brand and strengthen the brand image and self-identity.
Inspirasi: Tea is a fountain of inspiration, transforming each day into a leisurely journey of taste. Tea, Companion, Art, Taste, and Moment meld together to form the essence of Gong cha and shape the world's culture of tea. Gong cha ponders how to best brew modest happiness and relaxation in a small cup for your day-to-day life. Gong cha ponders how to provide a space for a sip of laughter with loved ones and share the stories of tea drinking culture easily and enjoyably with many people.
Durasi Proyék: The project started in October 2021 and the completed date is TBD. Located in Santee, California, USA.
Alur Operasi: An inviting, modern layout with natural wooden color and texture brings a comfortable and sentimental mood. The teahouse uses a Gong cha specific brand signature pattern to emphasize the brand image. The use of warm colors from the counter space indirect lighting gives a harmonizing impression. Gong cha allows the customers to easily choose and understand our products using various visual materials such as the menu board and signage. The efficient working line makes work and service more accessible.
Anggota Tim: Project Manager: Alice Wong
Lead Brand Designer: Min Huei Lu
Account Manager: Justin Kou
Senior Lead Designer: Chris Doan
Senior Interior Designer: Amy Fender
Design Coordinator: James Huy
Engineering: Binh Wong
Krédit Gambar: Image #1: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #2: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #3: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #4: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #5: Creator Vinci Solution, Gong cha - Wu Sian, 2021.

Video Credits: Gong cha Global