Gift of Huangyao Kemasan Saus ku Jie Yang

Karya Gift of Huangyao Kemasan Saus ku Jie Yang nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2022

Gift of Huangyao Kemasan Saus

ku Jie Yang

Klién: Decelent

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

12,137

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #136027

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Gift of Huangyao Kemasan Saus

Kadeudeuh ti Huangyao mangrupa desain kemasan hadiah pikeun saus bumbu anu dijieun di kota kuno Huangyao, Guangxi, Cina. Tilu lapisan kertas ukiran bolong disusun silih tumpang ti hareup ka tukang pikeun ngawangun adegan tilu diménsi. Lapisan luar némbongkeun gapura, gapura wangunan, sareng jambatan. Lapisan tengah némbongkeun paviliun sareng kahirupan masarakat satempat. Lapisan jero némbongkeun gunung sareng walungan. Susunan ieu ngingetkeun kana bumi latar tradisional Cina. Tutup botol dijieun mangrupa jalan batu biru. Kertas anu tiasa diuraikeun sacara alami dianggo salaku bahan utama.

Pangakuan

Ngeunaan A' Design Award Perunggu

Gift of Huangyao Kemasan Saus mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Gift of Huangyao Kemasan Saus diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Gift of Huangyao Kemasan Saus minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: This case is a new package of seasoning sauce produced in Huangyao ancient town, Guangxi. It is a local specialty. It is deeply loved by people because of its long history and unique flavor. At the same time, the ancient town is also a 4A tourist area. This product will be taken home by tourists all over the world in the form of souvenir and spread the story everywhere.
Diménsi & Bungkusan: The outer package is 75 mm thick, 380 mm long and 150 mm wide.
Tag: Local specialties, Sauces, Gifts, Connections, Family and soul, Historical details
Téknologi Produksi: The material selection uses degradable environmental protection paper as the main packaging body, emphasizing the harmonious coexistence of human and environment.
Tantangan Desain: 1. The biggest difficulty of this gift packaging lies in the layered hollowed out carving paper. It also needs to be tightly stitched into a perfect historical and cultural pattern, and has a perspective effect of near reality and far emptiness. The team always felt that it could not meet the expectations in the test stage.
2. Finally, the problem is solved by using Staggered printing.
Panalungtikan: This design is a brand new case. The customer said that seasoning sauce can be seen everywhere in China. Although it is necessary for every family, it is very optional. As a local characteristic product, this case is difficult to stand out from many similar products. So design team decided to make some changes: superimpose the local history and culture and natural scenery in layers to show the progressive family ties , and re create a package connecting the soul and family around the concept of "common but essential".
Inspirasi: Taking the local cultural buildings and natural scenery as creative elements, the three-layer carved paper is superimposed to form an enclosed three-dimensional packaging pattern of "outer-middle-inner", which shows the meaning of the traditional Chinese courtyard three-way to form a home. The bottle cap is designed into the shape of the bluestone road with the most historical significance in the ancient town, which means "going into thousands of families". This gift is used as a keepsake to connect family affection, highlighting the Chinese people's good expectations for "Everything prospers at home".
Durasi Proyék: The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Guangxi Province.
Alur Operasi: Designers try to use traditional culture to create a new brand influence of sauce, which is the original intention of this gift packaging. Through the study of historical and contemporary life scenes, combined with local cultural characteristics, legends and allusions, the designer adopts new visual fusion technology to move the classics and modernity into the same box.
Anggota Tim: Jie Yang