Karya 87MM Brand Story Desain Buku ku Sunghoon Kim nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Citak.

PerakCitak· 2022

87MM Brand Story Desain Buku

ku Sunghoon Kim

Klién: 87mm

Pamenang A' Design Award Perak dina Katégori Citak

575,958

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #134927

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan 87MM Brand Story Desain Buku

87MM téh brand fashion wawakil di Korea anu nyiptakeun budaya sapopoé ngaliwatan rasa jeung wit. Saprak diluncurkeun taun 2011, éta dirarancang pikeun nyaritakeun carita dasawarsa kaliwat ka masarakat anu mikanyaah 87MM ngaliwatan Moment by Moment, We Say No Concept But Good Sense, brand nu boga catetan 10 taun. Ieu bakal jadi sarana komunikasi leuwih raket jeung masarakat ngora Korea anu resep ka 87MM jeung sumanget ngeunaan éta ngaliwatan carita dua pangadeg ogé carita brand 87MM.

Pangakuan

Ngeunaan A' Design Award Perak

87MM Brand Story Desain Buku mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. 87MM Brand Story Desain Buku diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. 87MM Brand Story Desain Buku mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
Diménsi & Bungkusan: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
Tag: 87MM, brand book, book, design, editorial, graphic, typography
Téknologi Produksi: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
Tantangan Desain: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
Panalungtikan: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
Inspirasi: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
Durasi Proyék: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
Alur Operasi: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
Anggota Tim: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
Krédit Gambar: 87MM