Terra Coffee Roasters Pencitraan Merek ku Akihito Shimizu

Karya Terra Coffee Roasters Pencitraan Merek ku Akihito Shimizu nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Platina anu bergengsi dina Katégori Kompetisi Grafis.

PlatinaGrafis· 2022

Terra Coffee Roasters Pencitraan Merek

ku Akihito Shimizu

Klién: Terra Coffee Roasters

Pamenang A' Design Award Platina dina Katégori Grafis

573,280

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #134335

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Terra Coffee Roasters Pencitraan Merek

Desain logo anu melengkung, nu temana ngeunaan aroma nu ngambang tina lingkungan produksi tempat biji kopi dibudidayakan, ngagambarkeun sacara visual hiji pangalaman kopi alami anu kualitasna luhur. Unggal labél merek nampilkeun kolase poto-poto lokal nu nyambungkeun beungeut produsén jeung asal-usulna, lingkungan, jeung konsumén, babarengan jeung grafis nu ngagambarkeun profil rasa. Ieu nunjukkeun pesona unik tina rupa-rupa kopi nu dihasilkeun di unggal wewengkon.

Pangakuan

Ngeunaan A' Design Award Platina

Terra Coffee Roasters Pencitraan Merek mangrupa juara A' Design Award Platina, pangakuan anu pohara bergengsi anu dipasihkeun ka desain anu enyaan luar biasa, éndah jeung megah. Para juara Platina téh karya anu ngabalukarkeun kagum, bukti watesna kréativitas intelektual, sarta nunjukkeun profesionalisme jeung kajenius taya tandingan para désainerna. Desain ieu diharepkeun jadi karya pangkawéntarna anu nangtukeun éstétika hiji jaman, nyumbang kana kasejahteraan masarakat, sarta ngadorong watesan seni, élmu, desain jeung téknologi. Terra Coffee Roasters Pencitraan Merek nunjukkeun tingkat kaunggulan anu transénden sarta tanpa ragu ngajadikeun dunya tempat nu leuwih hadé ku cirina anu mangpaat tur berharga. Terra Coffee Roasters Pencitraan Merek mangrupa karya juara A' Design Award Platina anu ngahudang kahayang, méré ilham, nyenangkeun, jeung ngahudangkeun kabungah anu gedé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: As a design expression, the curved logo design that makes you feel the nature with the image of "aroma drifting from the environment" makes you experience natural and high-quality coffee. The label design collages local photographs to visually connect manufacturers and consumers, directly convey the producer's face and environment, and convey the appeal of the unique coffee produced in the production area. All packages are recyclable or reusable to protect the special soil and environment of the production area. It is a material that does not affect the environment even if it is discarded.
Diménsi & Bungkusan: Bean glass bottle: 65mmx65mmx182mm
Bean glass bottle label: 69mmx117mm
Cold brew can: 64mmx64mmx112mm
Cold brew can label: 80mmx86mm
Box (Large): 255mmx213mmx73mm
Box (small): 77mmx194mmx73mm
Recipe card: 55mmx182mm
Business card: 55mmx91mm
Shopping bag: 320mmx172mmx260mm
Paper cup: 60mmx60mmx105mm
Tag: Branding, Coffee, Graphicdesign, Package, Logo, Identity
Téknologi Produksi: To change the low awareness of the environment in Japan
We considered a design that consumers can easily work on and create a desire for environmental friendliness.
The main container is a reusable glass bottle.
The label shows the state of the production area and the face of the producer.
You can travel the world of coffee beans.
Although it is an abstract expression, I was particular about selling "taste including process", "imagination", and "experience" and "feeling".
Tantangan Desain: The brand of beans changes frequently due to the number of production.
All labels are not mass-produced, and you need to use as many tools as you need according to the amount of beans produced, and that behavior leads to environmental friendliness.
Panalungtikan: In Japan, environmentally friendly plastic materials and manufacturing methods are still the mainstream of product packaging. Being a small roaster, not relying on mass production, packaging is not particularly important for using advanced materials, adopting simple glass bottles that were mainstream in the past, consumers using subscription services It is designed to be refilled while. Consumers can enjoy the brand change simply by changing the label.
Inspirasi: Environment-oriented design development has finally become widespread in Japan, but it is still not enough.
Communication designs such as logos, packages and tools incorporate high quality and ethical awareness in every respect.

The mission is to "provide an experience as if you were in the production area".
It wanted to embody a sincere attitude of pursuing design creatively and sustainably.

The idea of design is to convey reality without abstraction. I felt that the expression was a simple and direct way to convey it to consumers.
Durasi Proyék: The brand started in October 2021 in Osaka, Japan. Currently there are two stores in Osaka.
Alur Operasi: Consumers choose their favorite coffee brand and country and learn about the history and background of their coffee beans and production areas. Then, share the process of arriving in Japan with the barista and take it home.
After purchase, use the subscription service to replenish the beans, change the label and travel the world of coffee. You don't have to go to the store, so you can reduce unnecessary movement. In a broad sense, it also leads to carbon dioxide reduction.
Anggota Tim: Kiyoshi Uehara
Akihito Shimizu
Krédit Gambar: Photography : Yuma Gamae(Package,PR Tools)