Wuliang Image Fungsi Utama: Kemasan Inuman Kareceh ku Luo Heng

Karya Wuliang Image Fungsi Utama: Kemasan Inuman Kareceh ku Luo Heng nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2022

Wuliang Image Fungsi Utama: Kemasan Inuman Kareceh

ku Luo Heng

Klién: Laboratory and Hopeful

Pamenang A' Design Award Perak dina Katégori Bungkusan

17,668

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #133952

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Wuliang Image Fungsi Utama: Kemasan Inuman Kareceh

Wuliang Image mangrupa desain kemasan inuman kareceh anu dijieun pikeun merek Baijiu Cina. Wangun botolna diilhaman ku botol Bulan ti Dinasti Ming, sarta awak buleudna ngagambarkeun bulan purnama jeung ideu ngariung deui. Garis-garis lengkung jeung corak ombak cai ngabungkus botol siga sutra. Awak kaca dina disandblast sarta mawa logo emas mawar embos, sedengkeun tungtung luhur botol maké prosés electroplating logam matte. Kotakna dijieun tina akrilik emas frosted anu dilengkepan ku relief logam jeung cap panas. Tékstur dasar semi-tembus cai ngadukung genggeman anu stabil tur ni'mat.

Pangakuan

Ngeunaan A' Design Award Perak

Wuliang Image Fungsi Utama: Kemasan Inuman Kareceh mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Wuliang Image Fungsi Utama: Kemasan Inuman Kareceh diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Wuliang Image Fungsi Utama: Kemasan Inuman Kareceh mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The design of Wuliang Image adopts abstract and artistic elements to make the visual experience full of imagination, uses modern methods to convey the essence and connotation of Chinese traditional culture and show the unique charm of oriental culture. Wuliang Image perfectly integrates the historical weight of Chinese Baijiu with modern fashion elements, which matches the brand slogan of “Wuliang Quality, Oriental Image”.
Diménsi & Bungkusan: The bottle is wrapped by water wave stripes just like the water wave is embracing the bottle body, the translucent grinding texture brings a special visual pleasure and upgrade the tactile experience for stable and comfort grip.
Tag: Liquor packaging, Chinese traditional culture, oriental culture, container design, ethnic culture, modern design
Téknologi Produksi: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the top of the bottle uses matte metal electroplating process; the box body is made of frosted gold acrylic with relief metal and hot stamping process.
Tantangan Desain: This packaging integrates the brand culture of Wuliangye, modern culture and oriental culture. Through the unique letter design of "Wuliang" and "Image" and the red frosted bottle cap, it inherits the brand's culture well. At the same time, it uses the elements such as "curve lines" and "waves" and multiple processes including engraving, embossing, hot stamping, electroplating, etc. to combinate the essence of oriental culture and modern culture better.
Panalungtikan: Research type: liquor packaging design;
Research goal: to give Wuliang Group a new cultural character;
Research direction: integrating oriental culture and modern culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Wuliang Image bottle packaging combines classic and fashion. With profound cultural heritage, it shows the confidence of Chinese liquor culture and brand and the image of Chinese Baijiu products in the new era.
Inspirasi: The design inspiration of the bottle comes from the Ming Dynasty "Moon bottle". The bottle body resembles the full moon conveying the meaning of “reunion". The bottle is decorated with flexible lines conveying the meaning of “the Chinese Baijiu is the burning water,” the bottle is wrapped by water wave stripes that look like the silk, which is full of Chinese traditional culture character.
Durasi Proyék: The project started in September 2021 in Torino and finished.
Alur Operasi: For the bottle design, the imagination (frosted water waves) generated from “Image” embraces “Wuliang”; In other words, the Wuliang Image is the most imaginative, artistic design in Wuliangye, giving Wuliang Group a new cultural character.
Anggota Tim: Luo Heng
Krédit Gambar: Luo Heng