Baidu for the Elderly Aplikasi Mobile ku Baidu Meux

Karya Baidu for the Elderly Aplikasi Mobile ku Baidu Meux nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Sélulér.

PerungguSélulér· 2022

Baidu for the Elderly Aplikasi Mobile

ku Baidu Meux

Klién: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

Pamenang A' Design Award Perunggu dina Katégori Sélulér

20,356

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #133660

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Baidu for the Elderly Aplikasi Mobile

Baidu for the Elderly nyaéta aplikasi mobile anu nyayogikeun eusi sareng jasa pikeun pangguna kolot. Aplikasi ieu ngagunakeun sistem desain anu ramah kana yuswa sepuh kalayan hurup anu leuwih gedé, tata letak feed anu ngahiji, wewengkon sentuh anu diperbesar, sareng basa anu basajan. Sadaya eusi tiasa dibaca atanapi didangukeun. Video dilengkepan ku subtitle anu cerdas. Panéangan sora sareng gambar ngamungkinkeun pangguna kolot pikeun néangan ku cara nyarios atanapi motret. Sintésis sora tiasa ngagunakeun rékaman sora anggota kulawarga pikeun maca tulisan sacara lisan. Aplikasi ieu jalan dina sistem Android sareng iOS.

Pangakuan

Ngeunaan A' Design Award Perunggu

Baidu for the Elderly Aplikasi Mobile mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Baidu for the Elderly Aplikasi Mobile diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Baidu for the Elderly Aplikasi Mobile minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: China is facing serious aging problems. Baidu App for the Elderly provides rich content and services for the elderly. It also provides a systematic, age-friendly design which is convenient for the users to read and listen contents, and use the app. In combination with different tools and AI technologies such as voice and image synthesis, the app offers abundant services for the elderly to help them enrich life, enjoy digital services, and keep up with the digital era.
Diménsi & Bungkusan: Baidu App for the Elderly has a great ability to adapt to both Android and iOS systems.
Tag: UX, the Elderly, Age-friendly, AI, Online Service
Téknologi Produksi: Baidu has abundant accumulation of AI technology. Based on its AI algorithm, the app offers personalized contents that meet the elderly's interests. Videos with intelligent subtitles help the elderly acquire information easily. By voice synthesis, the elderly can record family members' voices to broadcast texts which can bring emotional companionship to them and solve dyslexia and visual fatigue. Voice and image search help them search by saying or taking photos.
Tantangan Desain: The biggest challenge is that there are neither related aging design standards nor apps that designed for the elderly in the industry. Therefore, after systematic research, we designed an age-friendly information structure and layout that simplify the operation of the app, which makes the elderly not only willing to use, but also can easily handle it. We also cooperated with CSIA to formulate China's first age-friendly design standard, which will be applied to more and more elderly products.
Panalungtikan: We had questionnaires and interviews to build a comprehensive understanding of demands of elderly people deeply. The elderlies are facing physiological function degradation and emotional loneliness. But the existed products only solve basic experience problems by increasing the font size and simplifying complex functions. Through the usability test and eye-tracking experiment, we designed the age-friendly design system. It is combined with AI technologies to meet emotional demands of the elderly.
Inspirasi: The aging population has reached 264 million in China. However, there are few APPs are specifically designed for the elderly to meet their demands. Firstly, the elderly cannot get information and services equally because of the degradation in vision, hearing, and cognition. Secondly, they are forced to become empty nesters because the young moved to big cities for opportunities. Older people are vulnerable to loneliness. Therefore, Baidu takes social responsibility and developed the app.
Durasi Proyék: The project started in December 2020 and debuted in China in January 2021, it is still going. The team members were based in Beijing, China.
Alur Operasi: All the contents can be both read and listened. Unified feed layout and enlarged touch area enable the elderly to use the app with simple gestures. Voice input and image input methods increase user experience. Larger fonts improve dyslexia. Simpler and straightforward copywriting makes the functions easier to understand. All these systematic, elderly-oriented designs make the app easy to read, listen to, operate, and understand.
Patén: patented.ZL201510535732.5.Baidu Online Network Technology (Beijing) Co., Ltd.2015, patented.JP6785921..Baidu Online Network Technology (Beijing) Co., Ltd.2020,patented.US10199036b2.Baidu Online Network Technology (Beijing) Co., Ltd.2019
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021
Anggota Tim: Dou Shen，Yujie Shi, Xuan Li, Xiaojun Yu, Lei Zhao, Tianci Li, Xinrui Guo, Bo Ye
Krédit Gambar: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021