Karya Idun Red Heart Jus Apel ku Evan Chen nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2022

Idun Red Heart Jus Apel

ku Evan Chen

Klién: Lascaux Design Institute Inc.

Pamenang A' Design Award Perak dina Katégori Bungkusan

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Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Idun Red Heart Jus Apel

Déwi nonoman anu ngawasa apel emas: Idun. Gambar utama ngahormatan ka seniman John Bauer, ékstrak Idun sareng ngadesain ulang pikeun ngalebetkeun lingkungan ngembang apel anu éndah. Apel anu aya dina panangan Déwi dibolongkeun dina labél botol pikeun nembongkeun jus apel beureum handapeun labél, nyatakeun sipat alami apel. Tilu apel diolah ku prosés cap emas pikeun nepikeun tilu apel emas meunang ti Déwi Pamuda pikeun diperes jadi jus.

Pangakuan

Ngeunaan A' Design Award Perak

Idun Red Heart Jus Apel mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Idun Red Heart Jus Apel diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Idun Red Heart Jus Apel mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The skin of the apple is red as they all know, the inner flesh is also red, which is rare. This red heart apple juice is made from apples with red flesh (the tree originates from Switzerland), which is why its juice is also red in colour, and this juice has no additives and is rich in anthocyanins and nutrients.
Diménsi & Bungkusan: The size of the label is 68mm*108mm, a very small space, and they use very fine drawing and craftsmanship.
Tag: logo，packaging，illustrations，graphics
Téknologi Produksi: The apples in the goddess's hand are hollowed out on the bottle label to reveal the red apple juice beneath the label, expressing the natural properties of the apples.

Three of the apples are treated with a gold stamping process to convey the three golden apples they get from the Goddess of Youth to squeeze into juice.
Tantangan Desain: Copperplate illustration is complex for Chinese illustrators, who need to deal with the relationship between the figure and the environment.At the same time, the stamping and hollowing process took a lot of time to complete during the proofing and product making process.
Panalungtikan: The three "gods" associated with Apple: Adam and Eve, Newton and Steve Jobs. They have also discovered a fourth, the goddess of youth who rules the golden apple: Idun. The main image pays homage to the illustrations of artist John Bauer, extracting Idun and redesigning it to incorporate the beautiful apple-growing environment.
Inspirasi: It is also worth noting that the apple in the goddess's hand is hollowed out on the bottle label, leaving out the red apple juice beneath the label and expressing the natural properties of the apple. There are also three apples treated with a gold stamping process to express the fact that they got three golden apples from the Goddess of Youth to squeeze into juice, expressing the fact that the product is rich in anthocyanins that are beneficial to people.
Durasi Proyék: This project was completed in Suzhou in November 2021.
Alur Operasi: Maximise the original colour of the juice. Consumers can drink 100% NFC apple juice.
Anggota Tim: EvanChen
ZimingGuo
FanZhang
YifanTao
TianDong
SibuWang
ChengbinWang
MinFang