Xiaofengtan Liquor Fungsi Utami: Kemasan Inuman Keras ku Zhu Hai and Fang Jian

Karya Xiaofengtan Liquor Fungsi Utami: Kemasan Inuman Keras ku Zhu Hai and Fang Jian nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2022

Xiaofengtan Liquor Fungsi Utami: Kemasan Inuman Keras

ku Zhu Hai and Fang Jian

Klién: Zhu Hai, Fang Jian

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

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Tingali di A' Design Award Siaran Pers Lencana Panghargaan

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Désain

Ngeunaan Xiaofengtan Liquor Fungsi Utami: Kemasan Inuman Keras

Téks Buku: Xiaofengtan mangrupa kemasan pikeun inuman keras Cina kelas luhur. Wangun botolna dijieun tina inspirasi guci karamik anu sacara tradisional dipaké di Cina pikeun nyimpen inuman keras, dirobah jadi wangun basajan anu luyu jeung selera modéren. Awak botol anu buleud pas pikeun dicekel ku dampal panangan, sahingga botol gampang dicekel sarta ngahampang pikeun tigelis. Tutup emasna miboga garis-garis galur nangtung sarta gampang dibuka. Titik-titik warna emas ngabentuk téksturna dina botol sarta kotak kubus anu kompak, kalayan ukuran 130 x 130 x 135 milimeter. Kotakna dijieun tina kertas anu bisa kaurai sacara alami, sarta ukuran anu leuwih leutik ngirangan pamakéan bahan.

Pangakuan

Ngeunaan A' Design Award Perunggu

Xiaofengtan Liquor Fungsi Utami: Kemasan Inuman Keras mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Xiaofengtan Liquor Fungsi Utami: Kemasan Inuman Keras diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Xiaofengtan Liquor Fungsi Utami: Kemasan Inuman Keras minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: SANVINGA Xiaofengtan is a high-end Jiang-flavored liquor, whose body derives from the ceramic liquor jar commonly used by the Chinese. It impresses with a compact cube packaging, which, together with the bottle body, is decorated by texture formed by golden dots, echoing with each other, while the main color, orange, provides a strong sense of integrity and association.
Diménsi & Bungkusan: 130mm x130mm x135mm
Tag: Reshape ceramic liquor jar, orange color, compact cube packaging, innovative appearance, resource-saving design.
Téknologi Produksi: By optimizing the bottle body and packaging, its size has been greatly reduced. Furthermore, the compact cube packaging is made of degradable paper which reduces consumables and costs, and implements the concept of sustainable development. In addition, its personalized proportion is innovative among the posh yet lackluster traditional liquor packaging.
Tantangan Desain: Being influenced by traditional ideology, the packaging of liquor is monotonous and homogeneous. How to break from this ideology is the challenge confronted by Xiaofengtan before it was designed. Inspired by ceramic liquor jars, it is groundbreaking because of its innovative packaging. The Chinese liquor culture contained in it has drawn attention of the society to traditional culture, thus inheriting and then carrying forward Chinese liquor culture.
Panalungtikan: Liquor, for the Chinese, more than the taste, also means a kind of inheritance of the liquor culture of China. According to the study, liquor consumers commonly pursue high-end, personalized and quality liquor, while the traditional liquor cannot fully cater for their aesthetics and tastes. The brand-new packaging design of Xiaofengtan aims to blend traditional Chinese liquor culture on this base, which has showcased its confidence in Chinese culture.
Inspirasi: Its body is derived from ceramic liquor jars commonly used for liquor storage by the Chinese, and has been reshaped in a simplistic style to make it different from spherical jars and more in line with the aesthetics of modern people. The name, Xiaofengtan, originates from Fengtan, a unique traditional Chinese liquor storage technology. What is contained in the jar is liquor, but what is carried on is the culture. It also symbolizes the indispensable sense of ceremony in Chinese wine culture.
Durasi Proyék: Developed in Chengdu, China in February 2020 and unveiled in Guizhou, China in August 2020.
Alur Operasi: The rounded bottle body is designed in line with ergonomics and can perfectly fit the shape of the palm of users , which is convenient for pickup and also prevents slip. The golden cap with vertical corrugated lines opens easily.
Anggota Tim: Hai Zhu
Jian Fang