Fragrance Gallery Primary Function: Desain Interior Rétail ku Yuan Jiang and Chen Song

Karya Fragrance Gallery Primary Function: Desain Interior Rétail ku Yuan Jiang and Chen Song nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Interior.

PerakInterior· 2022

Fragrance Gallery Primary Function: Desain Interior Rétail

ku Yuan Jiang and Chen Song

Klién: SODA Architects

Pamenang A' Design Award Perak dina Katégori Interior

18,416

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #128567

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Fragrance Gallery Primary Function: Desain Interior Rétail

Fragrance Gallery mangrupa interior rétail keur hiji mérek parfum di Beijing, ngawengku 314 méter pasagi. Rohanganana ditata siga galeri seni, lain siga toko biasa. Lawang asupna diwangun tina kira-kira 5.000 botol parfum daur ulang, ngawangun struktur média nu ganti warna beurang jeung peuting. Di aula utama, aya beungeut melengkung sapanjang 20 méter nu mawa proyéksi digital ngeunaan tékstur parfum sarta informasi ngeunaan sajarah jeung bahan bakuna. Desainna ngahijikeun unsur visual, sora, seungit, jeung interaktif, sarta nungtun para nu ngadeuheus dina lalampahan mandiri.

Pangakuan

Ngeunaan A' Design Award Perak

Fragrance Gallery Primary Function: Desain Interior Rétail mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Fragrance Gallery Primary Function: Desain Interior Rétail diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Fragrance Gallery Primary Function: Desain Interior Rétail mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The design concept of the media space is not simply to integrate multimedia into the planning of the space but more to explore new approaches to design. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment. SODA offers customers a multi-dimensional experience of fragrance through visual, auditory, olfactory senses, and interactive experiences.
Diménsi & Bungkusan: 314 Square Meters
Tag: Media space, Media integrated store, Digital installation, Fragrance gallery
Téknologi Produksi: The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.
Tantangan Desain: How to reasonably design the experience circulation and create a reasonable tour rhythm was the key in our design process.

The challenges we tackled are
How to invite customers to settle down and get to know the products,
How to guide people to participate in the interaction,
How can surprises discovery continue,
How to promote guests to take pictures and share

The final showroom meets the above requirements and at the same time achieves a promising communication result.
Panalungtikan: We studied the display methods of various perfume stores and the experience of museums, in accordance with the brand's characteristics of subverting tradition and fashion. We designed an exclusive experiential space for the brand, guiding consumers to understand the history and product characteristics during the exhibition and self-guided tour, contributing to the improvement of product sales.
Inspirasi: This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers smell experience, which brought up the following questions,
How to provide an olfactory experience,
How to combine smell and vision and,
How to provide sensory experiences other than smell and vision.
Durasi Proyék: The project started in August 2019 and finished in October 2020 in Beijing.
Alur Operasi: The entrance,
SODA language,a physical pixel installation.
The designer collected 5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night.

The main hall, a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials.
Anggota Tim: Lead Designer: Jiang Yuan and Song Chen
Space and Digital Design Team: Chen Fei
Krédit Gambar: Video Artist: Wang Ying
Photo Credits: Chen Xiyu
Video：He Hui