The Early Chapter Identitas Merek ku Allan Toh

Karya The Early Chapter Identitas Merek ku Allan Toh nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Grafis.

BeusiGrafis· 2022

The Early Chapter Identitas Merek

ku Allan Toh

Klién: Allan Toh

Pamenang A' Design Award Beusi dina Katégori Grafis

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Verifikasi Status Panghargaan pikeun #128237

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Warna

Désain

Ngeunaan The Early Chapter Identitas Merek

The Early Chapter nyaéta identitas merek anu dijieun pikeun klub aktivitas budak leutik di Singapura. Klub ieu ngabantosan barudak ngamekarkeun minat kana basa Mandarin ngaliwatan cara ulin anu imersif. Logo ieu diwangun tina bentuk-bentuk basajan warna beureum, konéng, jeung biru, anu disusun sangkan katingali mirip saung leutik. Wangun saung ieu ngagambarkeun komunitas anu hayang diwangun ku klub ieu. Rohangan negatif di antara bentuk-bentuk éta ngawangun aksara Cina pikeun basa Mandarin, nembongkeun fokus kana basa Cina. Satengah panonpoé némbongkeun lingkungan anu ngaronjatkeun sumanget pikeun barudak leutik.

Pangakuan

Ngeunaan A' Design Award Beusi

The Early Chapter Identitas Merek mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. The Early Chapter Identitas Merek diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. The Early Chapter Identitas Merek dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The Early Chapter is an early childhood activities clubhouse for children to develop an interest in Mandarin through immersive play. The logo consists of simple shapes in primary colors- red, yellow, and blue, stacked to look like a hut or small house. This represents the community that the brand tries to create. The negative space between the shapes forms the Chinese written character for Mandarin, which represents the clubhouse's emphasis on the Chinese language (Mandarin). The half-sun symbolizes the uplifting environment The Early Chapter wishes to create for the rising young stars of tomorrow.
Diménsi & Bungkusan: The minimum height of the logo for web is 45px. The minimum height for print is 10mm.
Tag: The Early Chapter, Early Childhood Clubhouse, Children, Mandarin, Chinese, Activities, Fun, Playful.
Téknologi Produksi: I started out by understanding from the client's perspective what they wanted, and went on to use mind maps to break down the meanings and associations for the words, "Early", and 'Clubhouse". I gathered that 'sun' is a good representation of 'early' and that a 'hut' is a nice association for a clubhouse.
Tantangan Desain: The challenge was to create a suitable colour palette as I was working with the 3 primary colours. I also have to be mindful in creating a brand identity that feels trustworthy yet uplifting and fun. I have to find a balance point such that the outcome does not appear boring while attempting to be trustworthy, and also not being too childish and unreliable while trying to be fun and uplifting. I hope I managed to strike a good balance here.
Panalungtikan: Desk research, market study and brand positioning analysis were conducted to understand the context, target market and competition. Stakeholder interviews, target market study and competitive analysis were carried out. The research indicated that children in the target age group(1.5-6 years) engage in constructive play, and decipher primary colours such as red, yellow and blue better. The findings gave a clear design direction and contributed to an outcome that is more relevant and appropriate.
Inspirasi: Inspired by the idea of a "close-knit and fun community for children", I wanted to create a logo that looks like a colourful hut that feels uplifting, fun and safe. The colours are carefully selected- red for attention, yellow for fun and blue for safety. They also happen to be the primary colours which children can easily identify with.
Durasi Proyék: The project started in late April 2021 in Singapore, and finished in late June 2021. The clubhouse is has completed renovations and is open to the public since November 2021. The logo and brand materials are used in stores and for marketing purposes.
Alur Operasi: Due to the use of three primary colour hues, it is ideal the logo appears on a White or Floral White (beige-looking) background. Floral white provides a warm support for the three colours so the logo stands out well.
Patén: Copyrights belong to Allan Toh Design Studio, 2021.