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The Treasure of Zbojniks Labél Botol ku Sasha Sharavarau

Karya The Treasure of Zbojniks Labél Botol ku Sasha Sharavarau nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Emas anu bergengsi dina Katégori Kompetisi Desain Bungkusan.


EmasBungkusan· 2022

The Treasure of Zbojniks Labél Botol

ku Sasha Sharavarau

Klién: St. Nicolaus (client company); Zbojnicka (brand)

Pamenang A' Design Award Emas dina Katégori Bungkusan

49,537

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #127368

Warna

Désain

Ngeunaan The Treasure of Zbojniks Labél Botol

The Treasure of Zbojniks nyaéta desain labél pikeun distilat buah Zbojnicka. Zbojnicka dina basa Slowakia hartina milik hiji Zbojnik. Zbojnik téh rampog anu milu dina pemberontakan ngalawan sistem perbudakan tanah, sarta rahayat percaya yén maranéhna nyumputkeun harta karun di pagunungan Slowakia. Labél ieu midangkeun distilat salaku harta karun para Zbojnik. Gunung Velky Rozsutec dipidangkeun di bagian luhur, sarta ornamén Slowakia ti sababaraha wewengkon jadi bingkai desainna. Ilustrasi gaya ukiran dicitak dina dua warna dina keretas krim doff anu tékstur na lemes. Ngaran produk diterapkeun ku émbos emas.

Pangakuan

Ngeunaan A' Design Award Emas

The Treasure of Zbojniks Labél Botol mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. The Treasure of Zbojniks Labél Botol diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. The Treasure of Zbojniks Labél Botol nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik
Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
Diménsi & Bungkusan
The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
Tag
packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
Téknologi Produksi
The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
Tantangan Desain
The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
Inspirasi
People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
Durasi Proyék
The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
Alur Operasi
The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
Anggota Tim
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus
Krédit Gambar
Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)

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