Souldar Cracker Kamasan Cemilan ku Yeqin Chen

Karya Souldar Cracker Kamasan Cemilan ku Yeqin Chen nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2022

Souldar Cracker Kamasan Cemilan

ku Yeqin Chen

Klién: Dali Foods Group

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

10,595

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #126515

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Souldar Cracker Kamasan Cemilan

Souldar Cracker mangrupa desain kamasan pikeun cemilan cracker soda rasa coklat. Produk ieu dilebetkeun di tengah komposisi visual. Di sabelah kénca, tata letak anu écés nyusun cracker-cracker dina jarak anu béda-béda pikeun ngalegaan kesan rohangan dina wewengkon anu kawates. Saos coklat ragrag ti luhur kamasan lir hujan, ngarobah adegan anu statis jadi dinamis. Warna coklat digunakeun jadi warna utama pikeun ngagambarkeun rasa. Karton luar dijieun tina ivory board, sarta sababaraha elemen anu dipilih dicitak ku téknik stamping emas. Unggal cracker dibungkus sacara indibidual di jero kotak.

Pangakuan

Ngeunaan A' Design Award Perunggu

Souldar Cracker Kamasan Cemilan mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Souldar Cracker Kamasan Cemilan diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Souldar Cracker Kamasan Cemilan minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic. Packaging integral colour collocation chose brown as the main color to represent product flavor and characteristics with visual perception. Concise design and colour combination, clearly conveys the product information and the transmission of feeling.
Diménsi & Bungkusan: Size: 210(L)*150(W)*50(H) mm
Tag: Chocolates, soda cracker, snacks, Packaging Design, Branding
Téknologi Produksi: Use Ivory board for packaging materials, and use gold stamping to print the selected elements.
Tantangan Desain: When consumers pass the aisle, the time for the products to be seen is only for 0.2 seconds. Our challenge is how to induce the appetite of consumers at maximum in this brief moment, at the same time clearly convey the information product properties, characteristics and flavor, etc.to consumers.
Panalungtikan: Through the investigation of consumers, they want to know more about the product from the packaging, so as to help them judge whether the product meets the demand. Most of the time, consumers see abstract design graphics, which doesn't help them make purchase decisions. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspirasi: In addition to protection products, food packaging is shouldering the mission of transferring product information to consumers, cause their appetite sense. In reality, we need through the visual, taste, smell, and other sensory perception and experience to finish building feeling, causing appetite. But the packing can only visual rendering. So in the design, we need to use visual to evoke the imagination from other sensory experiences.
Durasi Proyék: The project started in May 2020 and completed on July 2020, Shantou.
Alur Operasi: The shape of the outer cartons facilitate storage and transportation. Products placed in a box in the form of independent packaging, to ensure that after consumers open the box, flavor and taste of products will not be affected by external factors, and being convenient for consumers to carry while going out.
Patén: Copyrights belong to Dali Foods Group, 2020.
Anggota Tim: Designer: Yeqin Chen, Font Designer: Pengfei Jiang, Photographer: Shukun Yang
Krédit Gambar: Yeqin Chen