Karya Xiaoxiancao Kantong Teh ku Jin Zhang nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2022

Xiaoxiancao Kantong Teh

ku Jin Zhang

Klién: Xiao xian cao

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

13,959

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #126463

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Xiaoxiancao Kantong Teh

Ngaliwatan ulikan ngeunaan asal kantong tea, désainer nangtukeun carita dina Dinasti Tang, sarta nyandak tea nginum jeung sleeves nutupan sungut salaku ekspresi visual utama sangkan leuwih jalma nyaho tur cinta tea dina cara leuwih metot. Di tukang, nu gampang kaharti "teh" dipaké pikeun nepikeun kategori jeung ningkatkeun rasa kualitas. Kantong tea leutik nganggo kantong aluminium foil kalayan pakét leutik mandiri, anu cocog pikeun dibawa sareng diinum ku konsumen.

Pangakuan

Ngeunaan A' Design Award Perunggu

Xiaoxiancao Kantong Teh mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Xiaoxiancao Kantong Teh diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Xiaoxiancao Kantong Teh minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Xiaoxiancao is a kind of tea bag. In order to design a sense of ceremony, mystery, interest and international quality, the designer selected the tea drinking of palace ladies' sleeves covering their mouths in the Tang Dynasty as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.
Diménsi & Bungkusan: Box size285mm*100mm*35mmPackage content3g*10
Tag: Tea bag, Tang Dynasty, tea, China, packaging, illustration
Téknologi Produksi: The package is made of recyclable cardboard. The simple envelope and pull-out inner box are combined. The inner box has no printing, which is more convenient for recycling. The small tea bag is made of aluminum foil bag with independent small package, which is moisture-proof and durable, and more convenient for consumers to carry and drink.
Tantangan Desain: Compared with the traditional tea, tea bag products have no very high profit, so the packaging cost control is relatively strict. It is the biggest challenge for designers to make more creative, more interesting and more environmentally friendly packaging in the limited production cost.
Panalungtikan: Through the research on the origin of tea bags, the consumption level of tea bags in the world, the data growth of China's tea market in recent five years, and the ratio of male and female tea consumers, the designer concluded that China's tea market still has great potential. At the same time, the growth rate of female tea consumers has surpassed that of male tea consumers, and young tea consumers have gradually become the main force of consumption, They need younger, fashionable, storytelling, ceremonial and interesting products.
Inspirasi: In order to create a more popular product, the designer tried to find an interactive and storytelling visual expression that could arouse consumers' interest. Finally, he found that Lu Yu's "tea classic" was the earliest and most complete record of tea in the Tang Dynasty. So he determined the story in the Tang Dynasty and found a famous painting about tea drinking by Zhou Fang, a painter of the Tang Dynasty, Combined with these historical materials, it is transformed into a modern and brief visual expression.
Durasi Proyék: It will be designed in August 2020 and put on the market in September 2020
Alur Operasi: The overall packaging is simple and clean, and the positive characters have elegant expressions but no mouth. These two points will arouse the interest of consumers. With the explanation of tea artists in Tang Dynasty clothes, the story will be unfolded, and more people will understand and love tea in a more interesting way.
Anggota Tim: Designer:Jin Zhang