Durex Fun and Adventure Kemasan Kondom ku Blackandgold Shanghai

Karya Durex Fun and Adventure Kemasan Kondom ku Blackandgold Shanghai nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2022

Durex Fun and Adventure Kemasan Kondom

ku Blackandgold Shanghai

Klién: RB & Manon Business

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

15,746

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #126417

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Durex Fun and Adventure Kemasan Kondom

Durex Fun and Adventure mangrupa desain kemasan pikeun kondom anu dijual di pasar Cina. Kotakna dijieun tina kertas jeung ukuranana 64 mm lebarna, 37 mm jerona jeung 125 mm luhurna. Desain grafis pikeun kaunggulan produk dilapisan ku spot UV. Grafisna diideuan ku kaulinan pixel art, ku kituna sakabéh rangkéna katempo saperti merchandise kaulinan di rak. Loba pembeli di Cina ngarasa era waktu milih kondom di toko. Gaya pixel ngajelaskeun kaunggulan produk kalayan cara anu hampang, tanpa gambar anu écés, sarta ngabantosan rangkéna pikeun mancorong.

Pangakuan

Ngeunaan A' Design Award Perunggu

Durex Fun and Adventure Kemasan Kondom mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Durex Fun and Adventure Kemasan Kondom diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Durex Fun and Adventure Kemasan Kondom minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Durex's new brand idea "Good Sex, Liberated" guides consumers to conquer existing barriers to love. As an introverted nation, Chinese consumers may feel embarrassed when buying condoms in offline channels. When displayed on shelf, the new Durex Fun and Adventure looks like a range of game merchandise that can avoid the purchase embarrassment and distinguish itself from competitors and draw consumers' attention.
Diménsi & Bungkusan: Width 64 mm x Depth 37 mm x Height 125 mm
Tag: graphic design, packaging upgrade, condom, Durex, China market
Téknologi Produksi: The box is made of paper and the graphic design for product benefits is coated with Spot UV.
Tantangan Desain: Our goal is to modernize the existing packaging and the main challenge is how packaging can avoid the embarrassment during purchase and explain the product benefits in a fun and distinct way to attract young consumer without being too explicit, i.e. showing a condom on packaging.
Panalungtikan: Durex is the world leading condom brand, but it faces fierce competition in China. Starting from consumers, we got the insights from client brief and research report that consumers may feel embarrassed when buying condoms, especially in offline channel. Then, we did the desk research to understand the competitors, and figured out the condom packaging trend in China. We proposed creative direction by combining consumer insight and product benefits during brainstorming.
Inspirasi: The new packaging is inspired by Pixel Art Game. Given that the majority of Chinese condoms buyers are male who are familiar with video games, a range of pixelated game theme packaging can generate resonance with them and avoid the purchase embarrassment. Besides, the pixel art game is strongly associated with novel and fun experience which is the one Durex tries to offer to consumers.
Durasi Proyék: In 2019, the project started in May and the new packaging was launched to market in December.
Alur Operasi: The pixelated style makes this product range look like game merchandise, which can stand out among the condom shelf. Compared with the leading textured condom brand, the new packaging explains the product benefit in a fun way and won't let consumers feel embarrassed when they are selecting products in front of shelf.
Anggota Tim: Creative Director: Yang LI
Graphic Designer: Xiao XUE
Account Manager: Yiling JIANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN
Motion: Sheng WAN
Krédit Gambar: All photos and video credits to blackandgold Shanghai, 2021.