Karya Ying Hua Qing Su Bungkusan ku Jin Zhang nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2022

Ying Hua Qing Su Bungkusan

ku Jin Zhang

Klién: Ying Hua Qing Su

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

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Désain

Ngeunaan Ying Hua Qing Su Bungkusan

Hareupeun kotak kado ditutupan ku kembang sakura, cocog sareng gedong landmark di Wuhan, nunjukkeun vitalitas musim semi sareng ciri lokal. Walet sareng surat cinta masihan gambar émosi romantis, karakter dina taun 1990-an nambihan rasa retro, nyorot ciri-ciri karajinan merek anu umurna abad. Desain kotak jero bisa cleverly narilep kana bentuk cherry blossom, nu cocog jeung kotak biru handap danau, ngabentuk rarasaan éstétika tina Cherry Blossom ragrag di danau.

Pangakuan

Ngeunaan A' Design Award Perunggu

Ying Hua Qing Su Bungkusan mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Ying Hua Qing Su Bungkusan diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Ying Hua Qing Su Bungkusan minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The front of the gift box is covered with cherry blossoms, which are matched with landmark buildings in Wuhan, swallows with love letters and characters in the 1990s, showing the vitality of spring, local characteristics and romantic feelings of retro; The design of the inner box can be cleverly folded into the shape of cherry blossom, matching with the blue bottom box of the lake, forming the aesthetic feeling of "Cherry Blossom falling on the lake".
Diménsi & Bungkusan: 396mm * 336mm * 55mm The biggest highlight is that the inner box can be folded and formed without glue and nails, which is more environmentally friendly and healthy. Consumers can also be used as decorations to achieve environmental protection to the greatest extent.
Tag: Packaging gift box, cherry blossom, Wuhan,Retro, romantic gift box, pastry
Téknologi Produksi: Coated paper with gray board, hot Blue Gold
Tantangan Desain: The biggest difficulty of this packaging lies in the structure of the inner box. How to fold a box into a cherry blossom without glue and nails, and open it is also a cherry blossom. The designer needs to optimize the structure to make the box fold more smoothly to improve the production efficiency. After dozens of experiments, the best effect is finally achieved.
Panalungtikan: In order to create a gift box that can represent the characteristics of cherry blossoms in Wuhan, the designer went to several Cherry Blossom sites in Wuhan to experience and find the real emotional needs of people. The beauty of cherry blossoms is very short-lived, and people hope to keep it forever. Using this idea, the designer applies the beauty of "cherry blossoms falling from Jinghu" to the whole product design, At the same time, Wuhan's characteristic buildings and characters of the 1990s are added to push the city's characteristics and emotional expression to a new height.
Inspirasi: When you see a cherry blossom petal falling on the lake, with breeze, the scenery is charming, which represents the characteristics of Wuhan. The name of the gift box is closely related to cherry blossom. As a companion gift of cherry blossom season in Wuhan, designers hope to integrate this beautiful landscape into the packaging design and keep it forever, so that customers can remember this moment.
Durasi Proyék: The design of the project started in February 2021 and will be put on the market in Wuhan, China in late March
Alur Operasi: The inner box needs to be opened slowly along the petals to see the flower cake wrapped with tin foil. After eating, the inner box can be folded along the petals for decoration, and the outer box can be used as a storage box.
Anggota Tim: Designer:Jin Zhang
Illustrator:Ru Jun