Fondazione Alinari Fungsi Utama: Identitas Merek ku Frush Design

Karya Fondazione Alinari Fungsi Utama: Identitas Merek ku Frush Design nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Grafis.

PerakGrafis· 2021

Fondazione Alinari Fungsi Utama: Identitas Merek

ku Frush Design

Klién: Frush | Creative studio

Pamenang A' Design Award Perak dina Katégori Grafis

43,653

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #125706

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Fondazione Alinari Fungsi Utama: Identitas Merek

Fondazione Alinari nyaéta hiji identitas merek anu dijieun pikeun Fondazione Alinari per la Fotografia, hiji badan umum anu diadegkeun di Florence pikeun ngajaga, ngokolakeun, sarta ngamajukeun koleksi poto Alinari. Identitas ieu diwangun sabudeureun aksara leutik A, hiji abstraksi tina lénsa kaméra, anu ogé jadi pigura pikeun gambar-gambar ti arsip sajarah. Aksara skulptural jeung palét hideung bodas ngingetkeun kana cahaya jeung kalangkang. Sistemna diterapkeun kana bahan citak, karcis, katalog, merchandising, sarta hiji ramatloka.

Pangakuan

Ngeunaan A' Design Award Perak

Fondazione Alinari Fungsi Utama: Identitas Merek mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Fondazione Alinari Fungsi Utama: Identitas Merek diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Fondazione Alinari Fungsi Utama: Identitas Merek mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
Diménsi & Bungkusan: Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
Tag: brand design, merchandising, print materials, visual identity
Téknologi Produksi: Brand design and visual identity and language.
Tantangan Desain: The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
Panalungtikan: The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
Inspirasi: The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
Durasi Proyék: The project started in October 2020 in Florence (Italy) and it is still going on.
Alur Operasi: It's a brand identity project to identificate a new public subject.
Patén: Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
Anggota Tim: Giuditta Valentina Gentile