Tsarsky Reserve Bungkusan Kertas ku Natalya Bilousova

Karya Tsarsky Reserve Bungkusan Kertas ku Natalya Bilousova nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2021

Tsarsky Reserve Bungkusan Kertas

ku Natalya Bilousova

Klién: Tsarsky Reserve

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

12,324

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #123199

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Tsarsky Reserve Bungkusan Kertas

Tujuan bungkusan pikeun produk semi-réngsé beku nyaéta pikeun nyiptakeun gambar anu pikaresepeun tina merek anu ngahindarkeun visual tradisional pikeun tuangeun dina piring. Solusi dumasar pola parantos dipilih salaku anu ngajantenkeun panon konsumen parantos resep kana tuangeun. Warna-warna anu dianggo pikeun ngalambangkeun pasti tiasa dikenal diantara garis desain dahareun anu sanés. Salaku tambahan, kesederhanaan bentuk dina desain ieu ngagariskeun pendekatan kontemporer sareng sakaligus nyorot ideu universalitas. Hasilna, desain ieu ngajadikeun produk gampang resep pikeun sagala rupa pemirsa

Pangakuan

Ngeunaan A' Design Award Perunggu

Tsarsky Reserve Bungkusan Kertas mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Tsarsky Reserve Bungkusan Kertas diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Tsarsky Reserve Bungkusan Kertas minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Working on this project the goal was to make bright packages series and avoid traditional way of presenting meat products, which usually includes food on the plate. In addition to this there should be ground for package development. After trying several approaches and composition, was found a solution with the pattern. This became the main idea for all series and also created perfect base for any other products and additional marketing material.
Diménsi & Bungkusan: One size for all packages width 180 mm x Depth 45 mm x Height 226 mm
Tag: meat, pattern, bright, caleidoscope, food, meatballs, russian cuisine
Téknologi Produksi: Used foldable paper package which is fitted (wrapped) on plastic box with product inside.
Tantangan Desain: Tsarsky Reserve is not only food company but they also focused on souvenir production. That is why the goal was to design logo for two branches. The most difficult part of work was to find simple solution to produce package series in future withou spending lots of money on design and photosession. That should be something special, unusual and bright. Something that could help product look more attractive.
Panalungtikan: Because of extermely short terms deep research was not carried out. The key point was to redesign available label which was made in very low design quality according to company growth. Client's wishes were to increase product price with design improvement.
Inspirasi: Knowing the fact that Tsarsky Reserve is the new direction of NESANS Company production, which is only at the start of their success, the key point was to create design that could be easily transfromed on future product without creating new design and difficult expencieve photosession. Ispired by patterns and caleidoscope share this idea on all of the packages. This helped to get one solution for millions of other packages.
Durasi Proyék: Project start: June 2020
Project end: September 2020
Designer location: Berdyansk, Ukraine
Client location: Moscow, Russia
Alur Operasi: This packaging should work well due to the non-standard presentation of products using patterns and bright color spots. The black block with text information and icons supports the overall attractive composition. Icons (such as chicken, cow and pig) of main using meat type help to navigate with ingredients of the product. Big bright icon with procents of real meat focuses on naturalness. All of mentioned fact should help to increase the value of the product.
Patén: Trademark 2021. Trademark Holder NESANS Company
Anggota Tim: Design: Natalya Bilousova
Marketing Director: Anton Rubtsov
Krédit Gambar: All of the separate images are given by client