Full Moon Primary Function: Iklan Média Sosial ku Fabiano Dalmacio

Karya Full Moon Primary Function: Iklan Média Sosial ku Fabiano Dalmacio nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Pariwara.

PerakPariwara· 2021

Full Moon Primary Function: Iklan Média Sosial

ku Fabiano Dalmacio

Klién: Rothco, part of Accenture Interactive

Pamenang A' Design Award Perak dina Katégori Pariwara

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #122999

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Full Moon Primary Function: Iklan Média Sosial

Book Text: Full Moon nyaéta hiji iklan média sosial anu dijieun pikeun Guinness. Visualna diterbitkeun dina feed jeung story Facebook sarta Instagram dina peuting Halloween taun 2020, nalika hiji bulan biru anu langka katingali di sakuliah dunya. Gambarna dijieun ngaliwatan retouching jeung manipulasi poto dina Adobe Photoshop. Referensi bulan resolusi luhur, gambar merek, sarta tékstur bir digabungkeun dina lapisan-lapisan pikeun ngabentuk hiji gambar tunggal. Maksudna nyaéta pikeun ngahijikeun kana obrolan global ngaliwatan tautan basajan antara bulan jeung sagelas bir.

Pangakuan

Ngeunaan A' Design Award Perak

Full Moon Primary Function: Iklan Média Sosial mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Full Moon Primary Function: Iklan Média Sosial diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Full Moon Primary Function: Iklan Média Sosial mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
Diménsi & Bungkusan: Facebook & Instagram feed/stories.
Tag: beer, Guinness, halloween, moon, Ireland
Téknologi Produksi: The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
Tantangan Desain: The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
Panalungtikan: Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
Inspirasi: A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
Durasi Proyék: The project was developed in October 2020 in Dublin, Ireland.
Alur Operasi: The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours.
Anggota Tim: Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire