The Book That Grew Pituduh Ngangon ku Fabiano Dalmacio

Karya The Book That Grew Pituduh Ngangon ku Fabiano Dalmacio nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Platina anu bergengsi dina Katégori Kompetisi Seni Rupa.

PlatinaSeni Rupa· 2021

The Book That Grew Pituduh Ngangon

ku Fabiano Dalmacio

Klién: Rothco, part of Accenture Interactive

Pamenang A' Design Award Platina dina Katégori Seni Rupa

322,102

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #122969

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan The Book That Grew Pituduh Ngangon

The Book That Grew nyaéta pituduh ngangon anu dijieun pikeun para patani di Irlandia. Ieu buku midangkeun sapuluh palajaran jeung sapuluh naséhat praktis anu tujuanana pikeun ngaronjatkeun kalanggengan lingkungan sarta kauntungan. Sapuluh léngkah éta ngabimbing para patani nuju sapuluh rotasi ngangon jukut unggal taun sarta hasil sapuluh ton jukut per héktar. Unggal kaca, kecap, jeung diagram diwangun ku akar jukut hirup, anu diarahkeun sapanjang saluran salila mangsa tumuwuh sababaraha minggu. Prosés tatanén anu kompléks dijelaskeun ngaliwatan simbol-simbol husus, sarta kaca anu bisa dibuka lipetanana ngamuat konci simbolna.

Pangakuan

Ngeunaan A' Design Award Platina

The Book That Grew Pituduh Ngangon mangrupa juara A' Design Award Platina, pangakuan anu pohara bergengsi anu dipasihkeun ka desain anu enyaan luar biasa, éndah jeung megah. Para juara Platina téh karya anu ngabalukarkeun kagum, bukti watesna kréativitas intelektual, sarta nunjukkeun profesionalisme jeung kajenius taya tandingan para désainerna. Desain ieu diharepkeun jadi karya pangkawéntarna anu nangtukeun éstétika hiji jaman, nyumbang kana kasejahteraan masarakat, sarta ngadorong watesan seni, élmu, desain jeung téknologi. The Book That Grew Pituduh Ngangon nunjukkeun tingkat kaunggulan anu transénden sarta tanpa ragu ngajadikeun dunya tempat nu leuwih hadé ku cirina anu mangpaat tur berharga. The Book That Grew Pituduh Ngangon mangrupa karya juara A' Design Award Platina anu ngahudang kahayang, méré ilham, nyenangkeun, jeung ngahudangkeun kabungah anu gedé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: This one-of-a-kind book contains 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability and increase profitability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare - a truly powerful number that will massively improve the sustainability of even the most efficient farm.
Diménsi & Bungkusan: Book closed: A3 - 29.7 x 42cm
Book open: A2 - 59.4 x 42cm
Tag: book, design, Ireland, grass, farming, bank
Téknologi Produksi: We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
Tantangan Desain: This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
Panalungtikan: The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
Inspirasi: The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
Durasi Proyék: From October 2018 to May 2019, in Dublin and Amsterdam.
Alur Operasi: Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
Anggota Tim: Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press
Krédit Gambar: Photographer: Diana Scherer
Filmmaker: Jake Viramontez