Beer Mail by Volfas Engelman Fungsi Utama: Kemasan Bir Karajinan ku Bold Brands

Karya Beer Mail by Volfas Engelman Fungsi Utama: Kemasan Bir Karajinan ku Bold Brands nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2021

Beer Mail by Volfas Engelman Fungsi Utama: Kemasan Bir Karajinan

ku Bold Brands

Klién: Bold Brands

Pamenang A' Design Award Perak dina Katégori Bungkusan

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #122875

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Beer Mail by Volfas Engelman Fungsi Utama: Kemasan Bir Karajinan

Beer Mail nyaéta desain kemasan pikeun sababaraha rupa bir karajinan. Labelna dijieun sapertos perangko, minangka rujukan kana ngaran mérek jeung kana kualitas perangko anu bisa dikoléksi. Unggal jinis mawa ilustrasi kolase anu ngahijikeun unsur-unsur anu sakilas siga teu aya patalina. Bahan-bahan anu dipaké dina bir disumputkeun dina ilustrasina, ku kituna konsumén bisa milarianana. Bir ieu dijual dina botol kaca 330 ml kalayan label anu dicitak sacara digital sarta dina kaléng dicitak 500 ml. Desainna ngagambarkeun jumlah produksi anu saeutik tina rupa-rupa produk ieu.

Pangakuan

Ngeunaan A' Design Award Perak

Beer Mail by Volfas Engelman Fungsi Utama: Kemasan Bir Karajinan mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Beer Mail by Volfas Engelman Fungsi Utama: Kemasan Bir Karajinan diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Beer Mail by Volfas Engelman Fungsi Utama: Kemasan Bir Karajinan mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
Diménsi & Bungkusan: 500 ml cans HD printed.
330 ml glass bottles with labels.
Tag: Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
Téknologi Produksi: Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
Tantangan Desain: Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
Panalungtikan: Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market.
Inspirasi: The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
Durasi Proyék: This project started in January 2020 and is still ongoing adding a new variety every other month.
Alur Operasi: Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
Anggota Tim: Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite
Krédit Gambar: Illustrations & Visuals: Sandra Ramoskaite