Karya Rikchari Kemasan Kopi ku Planetario nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

BeusiBungkusan· 2021

Rikchari Kemasan Kopi

ku Planetario

Klién: Rikchari Packaging by Planetario

Pamenang A' Design Award Beusi dina Katégori Bungkusan

13,052

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #121161

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Rikchari Kemasan Kopi

Rikchari nyaéta desain kemasan pikeun merek kopi Peru anu museurkeun kana kelestarian sareng tanggel wangsul sosial. Ngaran Rikchari hartina hudang dina basa Quechua, sarta hurup C ngawangun siluet anu ngagambarkeun biji kopi jeung panon sakaligus. Kemasan ieu nuturkeun desain logo, anu ngagunakeun konstruksi tipografi kaideuan ku wangun géométri Karajaan Inca Peru, katelah Tocapu. Kopi ieu dipelak di Chirinos, di beulah kalér Peru, dina jangkungna 1700 méter luhureun beungeut laut. Desain ieu nampilkeun kopi salaku produk organik anu miboga tujuan sosial.

Pangakuan

Ngeunaan A' Design Award Beusi

Rikchari Kemasan Kopi mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Rikchari Kemasan Kopi diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Rikchari Kemasan Kopi dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Rikchari is a socially responsible coffee brand that stands for sustainability, with a strong smell, precise acidity and a delicious flavor. It was created in Chirinos, in the province of San Ignacio, in the north of Peru, growing at 1700 meters above sea level, the perfect height for Arabica coffee. The new branding and packaging reflect their values: conscience, quality, humanity and commitment. They wanted to maintained the quality and essence of the coffee when it reaches the final consumer.
Diménsi & Bungkusan: Dimension: 160 mm x 240 mm / Weight: 250 grams
Tag: design, coffee, coffee design, packaging, coffee packaging, peruvian designs, latin america, peru, peruvian coffee
Téknologi Produksi: This design was done digitally with Adobe programs. Physical proofing was also done to check details.
Tantangan Desain: As a new product, the previous packaging did not fully represent its purpose as a brand, which caused it to communicate a generic aspect that failed to stand out from its competition in the sector.

Rikchari is a brand with purpose, created by two women who care about making the highest quality coffee for their customers, seeking to give value to coffee from Peru and Cajamarca around the country, as well as leaving Peru up high. It is intended that the brand competes as an organic product full of passion, dedication and with a social purpose, so it was necessary to present this in the packaging design.
Panalungtikan: The project seeks to tell the world that Peru has one of the best areas for growing coffee. Rikchari grows on a farm in Cajamarca, which began producing coffee more than 50 years ago, following in the footsteps of an export coffee tradition.

The brand seeks to provide a product that can raise the established standards, to provide work and generate income for several families in the community and to solve different social projects in the town. All this process is strongly related to the brand's values: conscience, humanity, commitment and quality.
Inspirasi: The brand name, Rikchari, means WAKE UP in Quechua, so we worked with the letter C to represent a silhouette that resembles a coffee bean and an eye. The packaging followed the idea of the logo design, which has a typographic construction that resembles the geometric shapes made in the Inca empire of Peru, known as Tocapu. This design reflects a quality product, made with passion and at the same time a product that reflects its human, social and organic side.
Durasi Proyék: The project began at the end of 2019 in Lima, Peru and was completed in June 2020. The printing of the product began in September 2020.
Anggota Tim: Creative Director: Pedro Alayza Maccera
Account Director: Eddy Alarcón Herrera
Account Coordinator: Sandra Benavente Velando
Art Director: Kevin Huarac Romero
Graphic Designer: Renato Romero Saenz