Chez Vous Primary Function: Identitas Merek ku Ruis Vargas

Karya Chez Vous Primary Function: Identitas Merek ku Ruis Vargas nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Grafis.

PerakGrafis· 2021

Chez Vous Primary Function: Identitas Merek

ku Ruis Vargas

Klién: Laika

Pamenang A' Design Award Perak dina Katégori Grafis

43,384

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #120238

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Chez Vous Primary Function: Identitas Merek

Chez Vous nyaéta identitas visual anu diciptakeun pikeun réstoran Belgia di Sao Paulo, Brasil. Identitas ieu napsirkeun deui ikon-ikon Belgia, saperti Magritte, Manneken Pis, hujan jeung kentang goréng tradisional, ngaliwatan gaya ilustrasi anu basajan. Téks-téks pondok ngawengku variasi dialék Belgia, nambahan rasa lulucon kana komposisi grafis. Identitas ieu diterapkeun kana ménu, poster, panel, kemasan jeung kaos, méré karéstoran hiji kasatuan visual. Ménu jeung poster dicitak nganggo offset kalayan warna CMYK, sedengkeun kaos dicitak sacara digital.

Pangakuan

Ngeunaan A' Design Award Perak

Chez Vous Primary Function: Identitas Merek mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Chez Vous Primary Function: Identitas Merek diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Chez Vous Primary Function: Identitas Merek mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The rereading of the Belgian icons, such as Magritte, Manneken Pis, rain and traditional French fries allowed to create new interpretations and statements that can only be found in Chez Vous. Thus, the restaurant was permeated by graphic manifestations, such as posters, t-shirts, panels and more, providing a sense of visual unity and legitimately Belgian narrative.
Diménsi & Bungkusan: Menu, sheet format 520 x 380 mm and Kid Menu, sheet format 300 x 210 mm, printed on offset paper 300 g/m2., 4X40 colors (CMYK). Posters: sheet format 420 x 620 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). T-shirt printed on digital process.
Tag: Branding, Logotype, Package, label, illustration
Téknologi Produksi: Most of the graphic materials were produced in offset in CMYK-scale colors. The posters, with a theme of pop art, in contrast received classic frames. The t-shirts were produced in digital printing. Offset packaging is suitable for delivery.
Tantangan Desain: The challenge was to construct a visual identity that translated the essence of Belgian culture. And, above all, offer the customer Chez Vous an authentic experience of Belgian cuisine and culture. The definition of the graphic style of the illustrations was instrumental in translating simplicity and synthesis. The textual component was also fundamental to achieve the effect of authenticity, especially bringing dialectal variations to the graphic compositions.
Panalungtikan: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Chez Vous brand.
Inspirasi: Chez Vous is the only Belgian restaurant in Sao Paulo. And its original culture was the starting point for the construction of the new visual identity, using the icons, tradition and sense of humor of the country to create a reinterpretation of icons, symbols and narratives, making a visual identity for Chez Vous.
Durasi Proyék: The project started in June 2019 and finished in January 2020 in Sao Paulo, Brazil.
Alur Operasi: The visual identity project contributes to affirming the Belgian cultural essence of the restaurant Chez Vous, emphatically occupying the status of reference of Belgian gastronomy in the city of Sao Paulo. In addition, it allows the client to feel welcomed by the casualness and informality of the visual language and its narratives.
Patén: Laika
Anggota Tim: Ruis Vargas, Creative Director and Illustrator.
Krédit Gambar: Ricardo Bassetti and Elias Gomes