Daejeon Bruce Rice Cake Redesign Kemasan Kue Beras ku Choulsoon Park

Karya Daejeon Bruce Rice Cake Redesign Kemasan Kue Beras ku Choulsoon Park nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2021

Daejeon Bruce Rice Cake Redesign Kemasan Kue Beras

ku Choulsoon Park

Klién: Soongraphic

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

11,548

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #120168

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Daejeon Bruce Rice Cake Redesign Kemasan Kue Beras

Daejeon Bruce Rice Cake Redesign nyaéta desain kemasan pikeun produk kue beras anu didagangkeun ku hiji parusahaan panganan manis di wewengkon Daejeon. Grafis ti salapan landmark utama Daejeon dicitak dina kemasan, sahingga pameuli meunang inpormasi pariwisata lokal babarengan jeung produkna. Rangkéan produk dibagi jadi tilu séri dumasar rasa, sarta unggal séri ngagunakeun warna alami tina bahan utamana pikeun némbongkeun rasana. Ngaran produk ditulis dina basa Koréa jeung basa Inggris. Kertas kandel dipaké, ku kituna kemasanna bisa nangtung atawa ngagoler tur teu gampang ruksak.

Pangakuan

Ngeunaan A' Design Award Perunggu

Daejeon Bruce Rice Cake Redesign Kemasan Kue Beras mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Daejeon Bruce Rice Cake Redesign Kemasan Kue Beras diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Daejeon Bruce Rice Cake Redesign Kemasan Kue Beras minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: 2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.
Diménsi & Bungkusan: Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm
Tag: Illustration, Graphic, Design, Package
Téknologi Produksi: The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions.
To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story.
This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product.
You can also use thick paper to stand or lay it down. And it is not easily damaged.
Tantangan Desain: The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.
Panalungtikan: We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area.
As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area.
Inspirasi: There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.
Durasi Proyék: The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.
Alur Operasi: The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.
Anggota Tim: Individual