Sogurt With Love and All Things Good Kemasan Yogurt Beku ku Jimmy Chew

Karya Sogurt With Love and All Things Good Kemasan Yogurt Beku ku Jimmy Chew nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

BeusiBungkusan· 2021

Sogurt With Love and All Things Good Kemasan Yogurt Beku

ku Jimmy Chew

Klién: Sogurt

Pamenang A' Design Award Beusi dina Katégori Bungkusan

14,338

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #119936

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Sogurt With Love and All Things Good Kemasan Yogurt Beku

Sogurt With Love and All Things Good nyaéta desain kemasan pikeun cangkir és krim yogurt beku. Warna-warna seger dipaké pikeun ngagambarkeun sora merek anu ramah, ringan, sarta anggun. Ilustrasi anu ditumpangkeun ngagambarkeun perpaduan bahan-bahan utama dina unggal rasa anu dijieun kalayan taliti. Tipografi, ikonografi, sarta layout diatur sangkan bisa nampilkeun inpormasi produk kalayan jelas sarta ngamudahkeun dibaca. Tutup plastik tina kemasan saméméhna diganti ku tutup kertas. Unggal cangkir wadahna 125 mililiter sarta lebarna 74 milimeter.

Pangakuan

Ngeunaan A' Design Award Beusi

Sogurt With Love and All Things Good Kemasan Yogurt Beku mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Sogurt With Love and All Things Good Kemasan Yogurt Beku diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Sogurt With Love and All Things Good Kemasan Yogurt Beku dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers.

Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour.
Diménsi & Bungkusan: 74mm(width) x 82mm(height) x 82mm(diameter)
125ml ice-cream cup
Tag: Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
Téknologi Produksi: Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design.

By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values.
Tantangan Desain: The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
Panalungtikan: The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design.

These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience.
Inspirasi: Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer.

The ultimate intention is a visual identity specially created to accentuate positivity and liveliness.
Durasi Proyék: The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
Alur Operasi: The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered.

The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability.
Anggota Tim: Creative Director : Jimmy Chew
Designer : Jimmy Chew
Krédit Gambar: Image #1-4 : Photographer Antelope Studios, 2021.
Image #5 : Photographer Sogurt, 2021.