Karya Diablo Black Labél Anggur ku Ximena Ureta nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.
PerakBungkusan· 2021
Diablo Black Labél Anggur
ku Ximena Ureta
Klién: Concha y Toro
Pamenang A' Design Award Perak dina Katégori Bungkusan
Pamenang Panghargaan anu Diverifikasi
Verifikasi Status Panghargaan pikeun #119906Désain
Ngeunaan Diablo Black Labél Anggur
Diablo Black nyaéta labél anggur anu dijieun pikeun anggur Chili ti wewengkon Maule. Labél ieu nampilkeun Setan salaku sosok utama, ngébréhkeun karakter anu poék, misterius sarta canggih. Labél anu ngaruncing ieu dicitak offset dina tujuh warna husus dina bahan self-adhesive, sarta dirampungkeun ku pilem emas matte, stamping jeung varnis UV satin. Uji coba anu diulang-ulang diperlukeun pikeun nyitak warna dina luhureun pilem emas anu ngagurilap, sangkan raray nembongan di antara warna hideung, beureum jeung emas kalawan penampilan siga kaduruk. Desain ieu ngahijikeun tradisi anggur jeung sumanget mérek nu modern.
Pangakuan
Ngeunaan A' Design Award Perak
Diablo Black Labél Anggur mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Diablo Black Labél Anggur diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Diablo Black Labél Anggur mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.
Di Balik Désain
Kit Pers
Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.
- Sipat Unik
- Diablo Black is a wine that combines the tradition of the acclaimed terroir of Maule, southern Chile, with superior winemaking know-how. With grapes that have ripened to perfection, it has delicious notes of black fruits, and is generous, flavorful, dark and mysterious. Diablo is enriched by the earth and energized by its molten core.
- Diménsi & Bungkusan
- Conical label. Upper width: 10.60 mm. Lower width: 10 mm. Height: 12.20 mm
- Tag
- Diablo Black, Diablo Red, Concha y Toro, Ximena Ureta, wine packaging, label design,Chilean wine, packaging.
- Téknologi Produksi
- Label: Offset printed in 7 special colors on Estate #8 - Self-adhesive, pantone Black, pantone 438U, pantone 1935U, pantone 877U, pantone 109U, pantone 433U, matt gold foil, stamp and UV Satin varnish.
- Tantangan Desain
- The creative challenge for Diablo Black was to visually represent the Devil’s mysterious, intriguing, sophisticated, irreverent, dark and elegant personality: a personality that would produce a strong attraction to the extraordinary. To combine the tradition of the wine industry and the modernity of the brand's spirit. The challenge for a label like this is to design a packaging that could appeal several markets in the world.
- Panalungtikan
- The difficulties in the technical delivery for this project were very demanding. Several tests were made to achieve, among many things, the printing of the colors on shiny gold foil, so that the Devil's face could be seen between blacks, reds and gold foil with a burnt appearance.
- Inspirasi
- Diablo Black is a pact with the extraordinary, where the serious and traditional give way to the sophisticated and disruptive. It is an intriguing and attractive brand, in which the Devil is the protagonist who seeks out those who want to be tempted by a wine that reflects his dark and mysterious style. 6 months that make the difference, 6 weeks that define a style, 6 days that are the precise time for perfection. The winemaking process follows Diablo's characteristic style.
- Durasi Proyék
- The project started in March 2019 in Santiago, Chile. It was launched in March 2020.
- Alur Operasi
- The brand focuses on the most daring and demanding consumers, who value brands that set them apart as unique individuals. They select wines based not only on their quality or winemaking characteristics, but also on the values that the brand stands for. They care about their image and seek out brands that can contribute something to their personal style, with value proposals that go beyond the product itself, expanding to include a broader experience.
- Anggota Tim
- Art direction and design: Ximena Ureta, Production: Juan Rojas, Printing: Acrus CCL Chile.
- Krédit Gambar
- Image #1: Macarena Álvarez, Image #2: Macarena Álvarez, Image #3: Macarena Álvarez, Image #4: Macarena Álvarez, Image #5: Macarena Álvarez
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