Burning Tea Kamasan Botol Inuman ku Genki Forest

Karya Burning Tea Kamasan Botol Inuman ku Genki Forest nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

BeusiBungkusan· 2021

Burning Tea Kamasan Botol Inuman

ku Genki Forest

Klién: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Pamenang A' Design Award Beusi dina Katégori Bungkusan

12,696

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #119725

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Burning Tea Kamasan Botol Inuman

Burning Tea nyaéta desain kamasan pikeun inuman tèh dina botol. Botolna dijieun tina PET, plastik anu enteng jeung transparan sarta tahan bentak. Labélna kalolobaanana warna hideung jeung bodas, sarta simbol seuneu warna emas nyicri bagian hareupna sangkan produk gampang katempo di rak-rak anu pinuh ku barang. Ngaran mérekna ngagunakeun aksara anu digambar dina gaya aksara resmi Tiongkok kuno. Botolna boga ukuran lebar 66 mm jeung luhur 220 mm. Bagian tengahna dijieun ngeucik pikeun leuwih gampang dicekel, sarta dasarna dijieun mangrupa cingcin pikeun nambahan kastabilan. Warna latar nunjukkeun unggal rasa.

Pangakuan

Ngeunaan A' Design Award Beusi

Burning Tea Kamasan Botol Inuman mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Burning Tea Kamasan Botol Inuman diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Burning Tea Kamasan Botol Inuman dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers. The word "burning" is structured in a solid and straight way. By referencing the charm of ancient Chinese official script, the unique tip of the pen is added in the stroke processing. On the one hand, "burning" means burning and igniting, which can be associated with burning fat. On the other hand, borrowing the metaphysical Japanese culture that young people are familiar with implies the spirit of being positive and striving hard.
Diménsi & Bungkusan: Width 66mm x Height 220mm
Tag: Branding, Packaging, bottle, 3D, water
Téknologi Produksi: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency and impact resistance.PET bottles has low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Tantangan Desain: In the actual operation is happening. We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Panalungtikan: We conducted surveys both online and offline for the importance of sugar free and the consumers' preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Inspirasi: Influenced by the concept of balance between yin and yang in "I Ching", a classic masterpiece of dialectical philosophy in ancient China, the overall design style of burning tea boldly breaks through the previous beverage packaging design in the market. The label of tea burning bottles is mainly composed of self-designed characters such as "burning" and taste patterns. As a visual symbol, the golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers.
Durasi Proyék: The project started in June 2017.
Alur Operasi: The burning tea bottle is slender, the design that "make the waistline inside" makes the bottle more convenient to hold. The pinstripe design of the bottle shoulder increases the traditional tea feeling, and the annular base at the bottom of the bottle makes the whole bottle more stable. The burning tea series not only prompts the taste through delicate pictures but also allows consumers to distinguish quickly through the change of bottle body background color. For example, the color of strawberry is selected for the burning tea with strawberry jasmine flavor.
Anggota Tim: Xiaochen Liu
Chu Xu
Krédit Gambar: Xiaochen Liu