Mingluye Kemasan Inuman Beralkohol ku Wen Liu, Bo Zheng and Weijie Kang

Karya Mingluye Kemasan Inuman Beralkohol ku Wen Liu, Bo Zheng and Weijie Kang nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2021

Mingluye Kemasan Inuman Beralkohol

ku Wen Liu, Bo Zheng and Weijie Kang

Klién: Anhui Mingguang Liquor Co., Ltd

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

19,550

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #119677

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Mingluye Kemasan Inuman Beralkohol

Mingluye nyaéta desain kemasan pikeun baijiu, inuman keras tradisional Tiongkok anu utamana didamel tina kacang héjo. Bentuk botolna kainspirasi ku kacang héjo, anu ogé dipaké salaku bahan ubar tradisional Tiongkok. Garis-garis vertikal warna bodas dina botol ngingetkeun kana bakal tunas kacang sarta ngalambangkeun kahirupan anyar. Awak botol dihias ku pola timbul tina daun, tangkal, sareng buah kacang héjo, sedengkeun tutupna miboga tékstur alami sapertos taneuh. Kotak luarna didamel tina kertas husus anu dilapisan bronzing sareng émbos. Desain kemasan ieu dijaga sina basajan pikeun ngawatesan pamakéan bahan.

Pangakuan

Ngeunaan A' Design Award Perunggu

Mingluye Kemasan Inuman Beralkohol mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Mingluye Kemasan Inuman Beralkohol diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Mingluye Kemasan Inuman Beralkohol minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Mingluye is a "Minglu Flavor" baijiu produced by Anhui Mingguang Liquor Industry Co., Ltd. using the ancient craftsmanship from the Southern Song Dynasty, with a mung bean as the main raw material.
Diménsi & Bungkusan: 130mm*100mm*280mm
Tag: Mingguang Liquor, Baijiu, Baijiu Packaging, Mingluye
Téknologi Produksi: The bottle cap adopts natural earth-textured plastic cap, the embossed texture of the bottle body adopts delicate and textured mung bean leaves, stems and fruit as the patterns. The main product name is in the form of a glue card, which is crystal clear and is the unique visual symbol of the product. The box material is special paper, the craft is bronzing and embossing.
Tantangan Desain: This product breaks through the traditional Chinese baijiu packaging form. In the Chinese market, many packaging is very old-fashion, and a bit over-packaged, too exaggerated, not suitable for the aesthetics of current young consumers and the development trend of environmental protection and recycling. So in the process of design, the packaging materials and processes can be simplified as much as possible, and the consumption should return to the quality of the product itself, rather than the gorgeous packaging, which causes a waste of resources. Let consumers and customers change their awareness of product packaging.
Panalungtikan: In the era of high homogeneity of traditional Chinese baijiu, how to express and differentiate similar products with the visual language that is easy to understand by current consumers requires serious consideration. Designers collected big data using online questionnaire surveys and offline search methods. After analysis, it is found that consumers are not very familiar with Minglu-flavor baijiu, so how to express it in easy-to-understand visual language is very important.
Inspirasi: The bottle shape is inspired by mung beans, the raw material for baijiu making. Mung beans are Chinese medicinal materials and have the effect of Heat-clearing and Detoxifying. The bionic design method is used for innovative evolution to highlight the beauty of the natural ecology of the bottle. The white vertical bars of the bottle are inspired by the germ of the mung beans, which symbolizes a new life.
Durasi Proyék: The project began in Shenzhen, China in September 2019 and completed in Shenzhen, China in January 2020.
Alur Operasi: During the design period, designers carefully observed and studied the mung bean, and found that the shape is full and the color is mainly green. The white vertical strip in the middle of the mung bean is its germ. Therefore, they want to present it in the most direct and understandable way.
Anggota Tim: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang