Karya QingJing Kemasan Teh ku Xue Jiang nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2021

QingJing Kemasan Teh

ku Xue Jiang

Klién: 869 School of Design

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

9,652

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #119556

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan QingJing Kemasan Teh

QingJing mangrupa desain kemasan pikeun teh batu Cina. Ngaran ieu dicokot tina naskah klasik Cina sarta ngarujuk kana katengtreman jeung semedi. Grafis di permukaanana dumasar kana lukisan mangsi, sarta gambarna bisa dibaca boh salaku kukupu boh salaku Buddha, gumantung kana sudut pandangna. Genep kelompok gambar nyiptakeun éfék visual anu béda ti sagala rupa sudut pandang. Tehna disimpen dina teko keramik, sabab keramik teu bereaksi jeung teh sarta teu nyerep seungitna. Wangun awakna anu ramping jeung tutup anu pas ngamungkinkeun muka jeung nutupna jadi gampang.

Pangakuan

Ngeunaan A' Design Award Perunggu

QingJing Kemasan Teh mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. QingJing Kemasan Teh diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. QingJing Kemasan Teh minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: We are working on a packaging design for Chinese rock tea, named Qingjing Tea. Quiet English is Meditation, which means meditation. Connect with the stillness in Buddhism through butterfly sound. The six groups present different visual effects through different perspectives.
Diménsi & Bungkusan: Outer packaging 32mm x64mm x67mm
Inner packaging 29mm x33mm x62mm
Tag: Tea, tea cans, packaging boxes, Chinese style, ink, buddha, zen, butterflies, product design, packaging design.
Téknologi Produksi: According to the characteristics of rock tea, we use a relatively strong ceramic pot as its packaging material. It neither chemically reacts with tea nor absorbs the tea fragrance of rock tea, and it can make the fragrance of rock tea exude to a greater extent.
Regarding the appearance of the tea pot, we have made a streamlined design to form a combination device between the pot body and the lid body, so that the pot body with a cavity and the lid body set on the pot body are fitted with each other to facilitate closing and opening. The effect of.
Tantangan Desain: n designing the appearance of this product, we redefine and design it in order to better distinguish it from the appearance of the conventional popular tea cans. From the black porcelain tank body, streamlined bottle body, to the mouth design, the length, width, height, details and material of the tea tank, etc. All re-adjusted and changed to create a tea pot appearance that more in line with our definition and meaning.
Panalungtikan: Research methods: market research, clarify design goals, design directions, and material functions, etc. According to the survey, sketching is carried out. Improve and product modeling, and finally select products and product colors suitable for consumer consumption for product rendering output.
In the early stage of the design, we conducted a lot of ink and wash experiments, and in the later stage we mainly used Ps, Ai, Maya, C4D and other software.
Inspirasi: We are working on a packaging design for Chinese rock tea, named Qingjing Tea. Quiet English is Meditation, meaning meditation and meditation. Qingjing tea is taken from the word "Qingjing" in the Qingjing Jing. "Introspection of its heart, heart without its heart. Appearance of its shape, shape without its shape" is selected from the Qingjing Jing. Dieyin and Buddhism are related through static. The works present different perspective effects through different perspectives.
Durasi Proyék: The project started in Dalian, Liaoning Province, China in January 2020 and will be completed in March 2020.
Alur Operasi: "Qingjing Tea" is a unique tea product. In the era of saturated products with touch screens, we are committed to exploring practical interactions. By considering appropriate processing techniques and production methods, we can better let people feel the taste of Chinese tea. Zen has a lingering charm, and it feels pure and pure when watching and tasting tea.
Anggota Tim: Creative Director:Xue Jiang
Designer:Jing Hu
Model Design:Mohan Liu
Illuetrator:Min Li