Gogoon Bungkusan Inuman Beralkohol ku Wen Liu, Bo Zheng and Weijie Kang

Karya Gogoon Bungkusan Inuman Beralkohol ku Wen Liu, Bo Zheng and Weijie Kang nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Emas anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

EmasBungkusan· 2021

Gogoon Bungkusan Inuman Beralkohol

ku Wen Liu, Bo Zheng and Weijie Kang

Klién: Luzhou Laojiao Co., Ltd.china

Pamenang A' Design Award Emas dina Katégori Bungkusan

41,515

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #119505

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Gogoon Bungkusan Inuman Beralkohol

Gogoon nyaéta desain botol jeung bungkusan pikeun baijiu, nyaéta inuman sulingan ti Cina. Botolna miboga wangun silinder anu basajan anu ngagambarkeun kamurnian. Bagian taktakna dihias ku pola palu anu ngagambarkeun karajinan tangan anu taliti. Awak botolna diréngsékeun ku tékstur bulir daylight anu lemes anu mantulkeun cahaya dina sakuliah beungeutna. Tutupna ngagabungkeun logam, tékstur kulit, jeung kai, sahingga wangun anu basajan téh jadi boga tékstur anu beunghar. Ukuran botolna 75 mm rubakna, 75 mm jerona, jeung 260 mm jangkungna. Desain ieu midangkeun baijiu dina gaya méwah anu hampang pikeun golongan konsumén anyar.

Pangakuan

Ngeunaan A' Design Award Emas

Gogoon Bungkusan Inuman Beralkohol mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Gogoon Bungkusan Inuman Beralkohol diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Gogoon Bungkusan Inuman Beralkohol nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Luzhou Laojiao launched a new strategic brand "Gogoon", laying out the new consumption era of China's consumption upgrade and the rise of light luxury consumption. Gogoon is positioned as the first new light luxury baijiu in China's baijiu industry, pioneering the quality standard of Chinese light luxury baijiu, also innovation leads the era of light luxury baijiu consumption, and opens the third trend of Luzhou Laojiao.
Diménsi & Bungkusan: Width 75mm* Depth 75mm* Height 260mm
Tag: LUZHOU LAOJIAO, Baijiu, Baijiu packaging, Gogoon
Téknologi Produksi: The bottle cap is made of metal, leather grain and wood, which interprets simplicity without losing the texture. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. The bottle body uses delicate and textured daylight grain, such as dazzling sunlight, which release full positive energy. This is the unique visual symbol of Gogoon, and it defines the new design style of high-end Baijiu bottle.
Tantangan Desain: Four major innovations: No.1: A category which is the leading brand of high-end Baijiu bottle. No.2: A quality which is the high standard of consumers for a better life. No.3: A brand which creates high-end brand characteristic and wins cultural belongingness and brand recognition. No.4: A value experience, which does a good job in cultural experience of producing region and consumer communication to enhance cultural value. Gogoon intends to promote the development and prosperity of China's high-end Baijiu bottle product.
Panalungtikan: The most important thing in commercial design is to find the aesthetic logic that fits this era! Design is dynamic, it is always changing, because the public aesthetics is always changing, and there will even be flashback in a certain period of time. Therefore, no design concept and design style can stand forever, but from the current stage, the design of the trinity of genes, aesthetics and experience is the product direction of the Baijiu industry.
Inspirasi: Gogoon's core concept is the ultimate attitude under light luxuryism. The simple cylindrical bottle design has the experience to the inner purity. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. Therefore， the bottle body uses different wavelengths of light to combine as dazzling light, which implies that a new consumer era is blooming.
Durasi Proyék: 2020.01~2020.03 Shenzhen, China
Alur Operasi: "Gogoon" is a new product based on theoretical innovation and consumption upgrades. It completely subverts consumers' perception of traditional bottle Baijiu. The time of pseudo-innovation using conceptual gimmicks in the past has passed! Gogoon proposes the light luxury standard for the first time in the Baijiu industry, which not only creates a new life proposition and value standard. It also respects consumers in the true sense and abandons pseudo-innovation.
Anggota Tim: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang