Out Here It's Dew Kampanye Iklan ku PepsiCo Design and Innovation

Karya Out Here It's Dew Kampanye Iklan ku PepsiCo Design and Innovation nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Pariwara.

PerungguPariwara· 2021

Out Here It's Dew Kampanye Iklan

ku PepsiCo Design and Innovation

Klién: PepsiCo Design & Innovation

Pamenang A' Design Award Perunggu dina Katégori Pariwara

20,908

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #119164

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Out Here It's Dew Kampanye Iklan

Out Here It's Dew mangrupa kampanye iklan anu dijieun pikeun mérek inuman ringan bersoda sarta ditujukeun pikeun para penggemar alam bébas di Midwest Amérika Sarikat. Kampanye ieu ngadorong jalma-jalma pikeun nikmati inuman ieu bari moro, mancing, naék parahu, jeung hiking. Kampanye ieu diawalan ku hiji tawaran anu masihan gantirugi dua puluh dolar pikeun idin moro jeung mancing taun 2020. Hiji produksi fotografi ngawangun perpustakaan gambar anu ageung pikeun kaperluan titik penjualan ritel, média sosial, sarta iklan luar ruang. Hiji lokasi dipilih pikeun ngagambarkeun awal usum semi, usum panas, jeung usum gugur dina hiji sesi motretan.

Pangakuan

Ngeunaan A' Design Award Perunggu

Out Here It's Dew Kampanye Iklan mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Out Here It's Dew Kampanye Iklan diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Out Here It's Dew Kampanye Iklan minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.
Inspirasi: Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.
Anggota Tim: PepsiCo Design & Innovation

Baca Siaran Pers

Disponsoran