Three Emotions Idéntitas Merek ku Tsuyoshi Omori

Karya Three Emotions Idéntitas Merek ku Tsuyoshi Omori nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Grafis.

BeusiGrafis· 2021

Three Emotions Idéntitas Merek

ku Tsuyoshi Omori

Klién: NPO Hansen's Disease Sanatoria World Heritage Promotion Council

Pamenang A' Design Award Beusi dina Katégori Grafis

13,206

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #117934

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Three Emotions Idéntitas Merek

Three Emotions nyaéta idéntitas merek anu dijieun pikeun organisasi nirlaba di Jepang. Organisasi ieu gawé pikeun ngajadikeun sanatorium panyakit Hansen kaasup kana Daptar Warisan Dunia UNESCO. Logo ieu ngagabungkeun tilu piktogram anu ngébréhkeun kanyeri, kasedih, jeung harepan. Baham unggal piktogram diatur jadi bentuk sasak, anu ogé bisa dibaca salaku hurup H. Sasak éta nujul kana sasak nyata anu dijieun di hiji pulo tempat ayana dua sanatorium. Poster ukuran 594 ku 841 milimeter dipajang di sakola taman kanak-kanak, TK, jeung rumah sakit.

Pangakuan

Ngeunaan A' Design Award Beusi

Three Emotions Idéntitas Merek mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Three Emotions Idéntitas Merek diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Three Emotions Idéntitas Merek dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The logo and poster of a non-profit organization that aims to have Hansens sanatoriums inscribed on UNESCO's World Heritage List conveys the message that the tragic past of Hansen’s disease patients must not be forgotten.
Diménsi & Bungkusan: Poster: Width 594mm x Height 841mm
Tag: leprosy, non-profit organization, Hansen Disease Sanatoria, Hansen Disease, Logo
Téknologi Produksi: First, we designed pictograms that illustrate three emotions - Agony, sadness, hope - that patients have experienced for years. Then we arranged the mouth parts of each pictogram into bridge-shape to show the will of serving as a mediator of tragic history for future generations. It also looks like an alphabet H, taken from the first letter of the disease.
Tantangan Desain: To reach a wider audience regardless of nationality or generation, we have struggled to design a straightforward, catchy and intuitive logo as much as possible. Successfully, the logo has profound implications, and posters that tell those stories are put up on walls at nursery schools, kindergartens and hospitals today. The logo also appears in the text for history class at local schools.
Panalungtikan: The bridge design was inspired by the actual Oku-Nagashima Bridge. It opened in 1988 on the Nagashima Island where two sanatoriums are located, as the result of efforts and struggles by sanatorium residents. Dubbed as Human Recovery Bridge, it has been a symbol of the residents fight against discrimination and prejudice. Now that their average age is over 85, we need to act for them.
Inspirasi: Our challenge was to tell their noble mission to a wider audience. Their strong will not to repeat negative history is elaborately expressed here. Today, amid the prolonged Covid-19 crisis, we are seeing heartless and cruel behaviors or utterance more often. The strong message behind the logo resonates with us furthermore.
Durasi Proyék: This logo was released in May 2019, updated in April 2020.
Alur Operasi: Posters with the logo are put up on walls at nursery schools, kindergartens and hospitals today, helping raise awareness of youngsters who will support our brighter future. To support their action, the logo and key visual can be downloaded. Such as smartphone standby display or sticker can be downloaded for free from website.
Patén: Copyrights belong to NPO Hansens Disease Sanatoria World Heritage Promotion Council, 2019.
Anggota Tim: Arte Director and Designer: Tsuyoshi Omori
Photographer: Hikaru Kodani
Translator: Yukiko Nishikawa
Krédit Gambar: Image＃1:Photographer Hikaru Kodani, 2020.
Image＃2:Photographer Hikaru Kodani, 2020.
Image＃3:Photographer Hikaru Kodani, 2020.