Don't Lose Your Biculutural Fungsi Utama: Kampanye Iklan Terpadu ku Yingbo Qiao

Karya Don't Lose Your Biculutural Fungsi Utama: Kampanye Iklan Terpadu ku Yingbo Qiao nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Pariwara.

PerakPariwara· 2021

Don't Lose Your Biculutural Fungsi Utama: Kampanye Iklan Terpadu

ku Yingbo Qiao

Klién: Sparrow Creative Lab

Pamenang A' Design Award Perak dina Katégori Pariwara

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Tingali di A' Design Award Siaran Pers Lencana Panghargaan

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Désain

Ngeunaan Don't Lose Your Biculutural Fungsi Utama: Kampanye Iklan Terpadu

Don't Lose Your Bicultural mangrupa hiji kampanye iklan terpadu anu diciptakeun pikeun layanan saluran televisi étnik. Kampanye ieu ngawengku dalapan poster, sarta unggal judul ditulis dina basa anu béda-béda: Portugis, Cina, Arab, Rusia, Jepang, Perancis, Italia, jeung Hindi. Visualna ngagunakeun seni piksel sarta diwangun ngurilingan pola tés televisi, anu ngarujuk kana momen leungitna. Simbol-simbol nagara anu milu digabungkeun pikeun nyiptakeun gambaran anu ngahiji jeung rupa-rupa. Tujuanana pikeun ngadorong komunitas imigran supaya ngajaga basa jeung warisan budayana.

Pangakuan

Ngeunaan A' Design Award Perak

Don't Lose Your Biculutural Fungsi Utama: Kampanye Iklan Terpadu mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Don't Lose Your Biculutural Fungsi Utama: Kampanye Iklan Terpadu diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Don't Lose Your Biculutural Fungsi Utama: Kampanye Iklan Terpadu mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: To leverage Xfinity Ethnic Channel’s patented brand promise of multicultural provider by showing it in dramatic fashion, rather than just saying it in a straightforward way. To further reinforce the theme the solution was built around fully embracing the TV test pattern which alludes to the moment of “loss”. Its ties Ethnic channels including Brazil, China, France, Italy, Japan, India, Russia, middle east by connecting the symbols of the participating countries to create a diverse feeling.
Diménsi & Bungkusan: The eight posters contain eight different languages in title to interpret the main idea -Don’t lose your bicultural.
Tag: Culture diversity, Ethnic Channel, Culture integration,
Téknologi Produksi: Pixel art in using at the design. Pixel art is a type of digital art that harks back to the early days of computer graphics, where there were only a limited number of pixels on screen, and so any visuals you created looked quite crude and blocky.
Tantangan Desain: The loss of language undermines a people's sense of identity and belonging, which uproots the entire community in the end. They may become incorporated into the dominant language and culture that has subsumed them, but they have lost their heritage along the way. Xfinity Ethnic Channel knows how important your languages are.
Panalungtikan: Cultural loss usually occurs when a smaller group encounters or becomes wrapped up in a larger, more dominant culture.immigrants just learning to speak English, which is what most Americans focus on.One reason for Xfinity Ethnic Channel can save your roots is that English typically replaces the language of one’s immigrant parents and grandparents. As a result, linguistic assimilation sometimes fuels efforts to regain the language and heritage that has been lost.
Inspirasi: As a pioneer spot, the Bay Area has long been a destination for immigrants from within the United States and abroad, and boasts one of the most diverse populations in the country; Therefore, people who live here all have most commonly understood form of assimilation is that of cultural assimilation. Especially for minorities. they are eager to find a way to maintain their own culture, and need a TV platform like Xfinity Ethnic Channel to help them to achieve their goal of cultural integration.
Durasi Proyék: The project started in November 2020 in San Francisco and finished in January 202.
Alur Operasi: Compared with the same period last year, one month after the advertising campaign was launched, channel subscriptions have increased by 25%。
Anggota Tim: Yingbo Qiao
Krédit Gambar: Illustration/Creative Director: Yingbo Qiao