Cafe Soul Identitas Visual ku Mateus Matos Montenegro

Karya Cafe Soul Identitas Visual ku Mateus Matos Montenegro nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Grafis.

PerungguGrafis· 2022

Cafe Soul Identitas Visual

ku Mateus Matos Montenegro

Klién: Cafe Tunico

Pamenang A' Design Award Perunggu dina Katégori Grafis

11,750

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #117271

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Cafe Soul Identitas Visual

Cafe Soul mangrupa desain identitas visual jeung kamasan pikeun merek kopi. Kopina dijieun tina 100 persen bijil Arabica sarta ditawarkeun kalayan harga anu kahampang. Identitasna ngagunakeun logo modular anu unsur-unsurna bisa digabungkeun pikeun ngawangun rupa-rupa raray jeung tékstur anu béda. Basa visualna hampang jeung ngora, tujuanana pikeun ngahontal konsumén anyar anu leuwih ngora. Kamasanna dicitak ku prosés opat warna kalayan opat warna Pantone dina struktur aluminium. Angka tujuh nujul kana tujuh anggota kulawarga anu ngokolakeun kebon éta.

Pangakuan

Ngeunaan A' Design Award Perunggu

Cafe Soul Identitas Visual mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Cafe Soul Identitas Visual diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Cafe Soul Identitas Visual minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Cafe Soul brand was born from the need of Cafe Tunico, a family brand, on a farm managed by the 7 children of Mr. Tunico, to have 100 percent Arabica coffee that is even more popular and accessible, yet in a very competitive market share. So there was a need for Cafe Soul to stand out, breaking the barriers of the popular, while maintaining the same quality of its tradition and work.
This is how Cafe Soul came about, a coffee for all, for workers and lovers of good handcraft coffee, of the highest quality and at an affordable price to all social classes.
Diménsi & Bungkusan: The packaging materials are still under development, looking for the possibility of producing with recycled plastics and taking care to bring the same brand experience.
Tag: Coffee, soul, cafe tunico, tunico, budget, handcraft, handmade, premium
Téknologi Produksi: For the packaging, it was used a four-color print process with 4 specific pantones colors, PANTONE 7667 C, PANTONE 2577 C, PANTONE 2756 C and PANTONE 2597 C, in an aluminum structured package.
Tantangan Desain: The big creative challenge was to develop a brand for a new market, one with 100% Arabica coffee at affordable prices, and trying to reach younger and new generations. All that and competing with cheap brands and their saturated market.
Based on the inspiration, the design is a changing, young, modern visual pattern that adapts to different shapes and elements. A design that is not unique, but that plural with Joy, Plurarity, the Soul, and an element that referred to its umbrella brand, Cafe Tunico, the number 7 of the seven children of Mr. Tunico, who plant and produce as a family.
Panalungtikan: From a marketing survey among consumers of budget coffee brands, we saw an empty space for high quality coffees at an affordable price for everyone.
In the survey, we also concluded a failure to communicate with younger consumers entering the job market. A community that values quality at a fair, inclusive and light price.
Within those two premises, Cafe Soul was developed to reach everyone in this new and ever evolving society.
A pre-marketing was carried out before launching on the market, which takes place in the second half of 2022. With that, it is already well accepted wherever it is presented.
Inspirasi: Soul coffee was created aiming a lighter, younger and more inclusive language.
The concept is based on carpe diem, living well, living in harmony and, at the same time, not taking life too seriously. It makes us feel good in every way, from the smells to the tasting, feeling the flavor and being enveloped by its properties, a unique and FUN experience of well-being after having a cup.
A democratic quality coffee. Soul is in the essence of each one. It is at the heart of pluralism and diversity. Soul is in the essence of coffee,
IT IS COFFEE WITH SOUL.
Durasi Proyék: The project started in January 2021 in Minas Gerais, Brazil, and finished in January 2022.
Alur Operasi: The elements of the logo transform and interact, creating an unlimited number of faces and textures, bringing the whole concept of the brand of its youth and lightness, setting it apart from all its competitors. A design for everyone, a concept of diversity and representativeness. A coffee for everyone and every occasion. Fresh, Fun, Light and Young.
Anggota Tim: Designer: Mateus Matos Montenegro
Copywriter: Ricardo Montenegro Pessanha