Karya Toothpaste Bungkusan ku Kazuo Fukushima nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2021

Toothpaste Bungkusan

ku Kazuo Fukushima

Klién: Nippon Zettoc co.,ltd.

Pamenang A' Design Award Perak dina Katégori Bungkusan

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Warna

Désain

Ngeunaan Toothpaste Bungkusan

Gagasan desain bungkusan Odol nyaéta tabung cat cai. Éta ngingetkeun kasenangan milih warna nalika ngalukis. Odol mangrupa kombinasi unik tina bahan alami jeung asam amino kapanggih. Ku alatan éta, satengah luhur bungkusan Odol mangrupakeun éksprési alam, sarta handapeun satengah - éksprési sains jeung téhnologi. Éta mangrupikeun desain anu ngagabungkeun dua unsur anu béda jadi hiji. Tungtungna, tanda merek ngagabungkeun dua sikat huntu dina bentuk salib pikeun saukur ngarancang produk lisan asuransi.

Pangakuan

Ngeunaan A' Design Award Perak

Toothpaste Bungkusan mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Toothpaste Bungkusan diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Toothpaste Bungkusan mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Zettoc is No.1 brand in the Japanese oral care original equipment manufacturer market, provides high-qualified products with technology in Japan over 60 years.
To enter the Chinese market, Zettoc developed a periodontal disease care product series for the Chinese, attract them to accept oral products with high technology made in Japan.
Diménsi & Bungkusan: Paper box: Width 43mm x Depth 35mm x Height 167mm, Paste Tube: Width 30mm x Depth 30mm x Height 155mm
Tag: Toothpaste, Oral care, China, Japan, nature, technology, Medicinal
Téknologi Produksi: Paper box: matte paper Surface, Paste Tube: matte plastic Surface
Tantangan Desain: The design that the target audience is happy to put the product on their washbasin.
Express with abstract illustrations according to the three tastes.
Devise tubes and boxes so that the illustrations can be seen connected.
Panalungtikan: Analysis of luxury supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese market.
Inspirasi: In recent years, an increasing number of consumers are interested in periodontal disease in China. However, it is not well known that care from a young age can prevent periodontal disease. This time has created an oral care brand series for young consumers, which can be the first step in periodontal disease prevention. The brand mark combines two toothbrushes in the shape of a cross to simply design the insurance oral products. The Toothpaste is a unique combination of natural ingredients and amino acids found. This formulation is technically patented.
Durasi Proyék: The project started in August 2020 and finished in January 2021 in Shanghai.
Alur Operasi: First, analyze the market and understand the current situation.
Next, target analysis to verify what kind of design consumers will like.
Third, the brand analysis compares with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patén: Nippon Zettoc co.,ltd.
Anggota Tim: Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Xu Xuehua
Krédit Gambar: Photographer: Zhu Jie