Organic Rice Kantong ku Kazuo Fukushima and Haruka Takeuchi

Karya Organic Rice Kantong ku Kazuo Fukushima and Haruka Takeuchi nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2022

Organic Rice Kantong

ku Kazuo Fukushima and Haruka Takeuchi

Klién: China State Farms Agribusiness Corp

Pamenang A' Design Award Perak dina Katégori Bungkusan

32,349

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #114666

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Organic Rice Kantong

Proyék ieu nyaéta ngarangkep perasaan para tukang nyieun sangu nikmat di Wuchang. Gagasan desain nyaéta karpét emas alami. Dijieun desain, anu pakait sareng adegan dimana sawah lega kasampak emas. Bungkusan dipangkas tina karpét béas emas. Jadi bentuk bungkusan vakum nyaéta blok kawas kubus. Salaku tambahan, ilustrasi bebek nyaéta ngabuktikeun pertanian organik. Desain anu ngan saukur ngarangkep ajén pertanian organik di Wuchang.

Pangakuan

Ngeunaan A' Design Award Perak

Organic Rice Kantong mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Organic Rice Kantong diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Organic Rice Kantong mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Wuchang is the most famous rice producing area in Heilongjiang Province, China. Among them, this organic rice is most carefully grown by farmers. My design team observed this place and had a very special experience. The landscape of harvesting in the vast fields is all golden and very beautiful. In addition, The farmers raise ducks in the fields and the rice is free of pests. This is proof of pesticide free. This is a project to package Wuchang organic rice.
Diménsi & Bungkusan: The first layer: vacuum packed
Surface: matte.
Width 100mm x Depth 200mm x Height 50mm 500g
Tag: Organic, Rice, Package, China, Duck
Téknologi Produksi: The product has a two layer structure. The first layer is a clear vinyl bag that is vacuum packed to keep it fresh after factory. The second layer is a polyvinyl chloride bag, which has design elements and handles. The surface is matte. In addition, a transparent part is designed on the lower right corner so that the condition of the rice can be checked.
The rice is printed in gold to express a brilliant image.
Tantangan Desain: The creative idea is natural golden carpet. We verified the design, which is associated with the scene where a vast rice field looks golden. It is a trimmed design of a golden rice carpet. In addition, Added an illustration of a duck to prove organic farming. The design that simply expresses the value of organic farming.
Panalungtikan: Analysis of boutique supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese rice market.
Inspirasi: There is a rich land located in Heilongjiang Province, northern China. It is extremely cold in winter there, with the lowest temperature of minus 30 degrees. Harsh natural environment is ideal for raising high quality natural rice. The Wuchang rice is grown in this area with pleasant weather and quality water. The rice is protected with duck. During the season of harvest, rice fields look like golden carpets. This wonderful scene and environment is the inspiration of this design.
Durasi Proyék: The project started in September 2019 and finished in September 2020 in Shanghai.
Alur Operasi: First, analyze the market and understand the current situation
Second, target analysis to verify what kind of design consumers will like.
Third, brand analysis compare with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample production, color check, etc.
Finally, check the finished product.
Patén: Copyrights belong to CHINA STATE FARMS AGRIBUSINESS (GROUP) CORP.,
Anggota Tim: Creative Director: Kazuo Fukushima
Art Director: Haruka Takeuchi
Copy Writing: Zhou Ying
Project Management: Xu Xuehua
Krédit Gambar: Image: Photographer zhu Jie