Beltur Go Fungsi Utama: Kamasan Kadaharan ku Musa Celik

Karya Beltur Go Fungsi Utama: Kamasan Kadaharan ku Musa Celik nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

BeusiBungkusan· 2021

Beltur Go Fungsi Utama: Kamasan Kadaharan

ku Musa Celik

Klién: Beltur

Pamenang A' Design Award Beusi dina Katégori Bungkusan

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #112421

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Beltur Go Fungsi Utama: Kamasan Kadaharan

Téks Buku: Beltur Go nyaéta rangkéan kamasan kadaharan jeung inuman anu dirarancang pikeun dipaké di taman-taman kota anu lega. Kotak kadaharan tiasa ditempatkeun dina gelas inuman, sarta sédotan ngaliwatan kotak, ku kituna kadaharan jeung inuman tiasa dicekel ku hiji leungeun. Bagian leutik anu dilipet dina kotak tiasa dibuka pikeun nyimpen saus. Kotak kadaharan ogé tiasa dianggo nyalira, kalayan garpu diteundeun di luhurna. Sadaya bagian dijieun tina kertas Bristol 350 gram nganggo citakan offset, sarta kertas ngagentos plastik pikeun ngirangan runtah plastik. Unggal pak dikirim dina kaayaan rata pikeun mempermudah panyimpenan jeung pangangkutan.

Pangakuan

Ngeunaan A' Design Award Beusi

Beltur Go Fungsi Utama: Kamasan Kadaharan mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Beltur Go Fungsi Utama: Kamasan Kadaharan diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Beltur Go Fungsi Utama: Kamasan Kadaharan dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The package enables you to hold your food and drink together with one hand.

The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.

Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench.
Diménsi & Bungkusan: Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm
Tag: Snack, Take Away, Food Box, On The Go
Téknologi Produksi: All packaging was produced using 350 grams of American Bristol paper using offset printing.
Tantangan Desain: For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
Panalungtikan: Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.

Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.

We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste.
Inspirasi: Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.

Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals.
Durasi Proyék: The project took place between June 2020 and August 2020 in Istanbul.
Alur Operasi: Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.

The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.

Furthermore, a more effective branding area was implemented in all packages.

Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste.
Anggota Tim: Creative Director: Musa Çelik
Designer: Oğuzhan Bağdat
Krédit Gambar: All photos taken by Musa Çelik.