Snow Time Anggur ku Evan Chen and Ziming Guo

Karya Snow Time Anggur ku Evan Chen and Ziming Guo nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2021

Snow Time Anggur

ku Evan Chen and Ziming Guo

Klién: Lascaux Design Institute Inc.

Pamenang A' Design Award Perak dina Katégori Bungkusan

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #109885

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Snow Time Anggur

Gu Yue Long Shan nyaéta grup anggur konéng tradisional panggedéna di Tiongkok, diadegkeun dina taun 1664. Produk anyar anu diciptakeun pikeun Gu Yue Long Shan, nepikeun gagasan pikeun ngarasakeun waktu anu lalaunan. Desain grafisna dumasar kana konsép cai, salju, béas ketan jeung waktu, anu penting pisan dina anggur konéng, sarta ngagambarkeun gunung jeung cai lokal pikeun ngabentuk gambar anu lengkep.

Pangakuan

Ngeunaan A' Design Award Perak

Snow Time Anggur mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Snow Time Anggur diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Snow Time Anggur mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Guyue Long Shan is the largest yellow wine group in China, started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products, and a loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to the younger consumers.
Diménsi & Bungkusan: The size is 210mm*80mm*80mm, and the paper seal at the bottle mouth simulates the dynamic opening of yellow rice wine, increasing the sense of ceremony.
Tag: logo，packaging，illustrations，graphics
Téknologi Produksi: Glass bottle model development, paper embossed hot stamping, solid wood and cork combination.
Tantangan Desain: Grasp the relationship between traditional brands and emerging markets to guide packaging design.
Panalungtikan: We combine the Chinese yellow wine culture with the local city culture of Shaoxing, and the yellow wine brewing process to form the bottle label illustration. Time/lake water/glutinous rice/snowflakes form the auxiliary graphics. This is our attempt to expand the image of Huangjiu.
Inspirasi: We created a young new product for Guyuelongshan, Falling Snow, to convey the idea of enjoying slow times. Water, glutinous rice and time are essential in making yellow rice wine, while the lees of Fragrant snow wine are as white as snow. So we use abstract snowflakes to express time/water/glutinous rice, and draw the local mountains and water to form a complete picture.
Durasi Proyék: The project was launched in Shaoxing in July 2020.
Alur Operasi: When customers get their Snow Time Wine, they will touch the special crafted pawn paper bottle sticker. Tear off the top seal, open the cork, pour yourself a glass of aged yellow wine and enjoy Slow Time!
Anggota Tim: Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
yoga Zhai
Fan Zhang
Min Fang