Birds and Coffee Bungkusan ku Kristina Pacesaite

Karya Birds and Coffee Bungkusan ku Kristina Pacesaite nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2021

Birds and Coffee Bungkusan

ku Kristina Pacesaite

Klién: Kavos gurmanai

Pamenang A' Design Award Perak dina Katégori Bungkusan

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #106477

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Birds and Coffee Bungkusan

Unggal produk pantes bungkusan anu leres. Ku ngembangkeun bungkusan ieu, désainer ngabantosan perusahaan roaster kopi anu suksés pikeun ngahontal jalma énggal anu ngahargaan kopi kualitas premium sareng paduli asal-usulna. Ku nyayogikeun tampilan bungkusan énggal, desainer nyobian ningkatkeun nilai kopi buatan tangan anu asalna ti ampir unggal buana. Kaputusan pikeun ngagunakeun ilustrasi manuk unggal nagara ieu dumasar kana alam elegan maranéhanana sarta ogé rasa leungeun crafted aranjeunna masihan ka produk ahir. Kertas kraft sareng warna coklat poék jero ilustrasi ogé ngagaduhan tujuan anu sami.

Pangakuan

Ngeunaan A' Design Award Perak

Birds and Coffee Bungkusan mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Birds and Coffee Bungkusan diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Birds and Coffee Bungkusan mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Diménsi & Bungkusan: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Tag: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Téknologi Produksi: Digital printing on kraft paper
Tantangan Desain: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Panalungtikan: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Inspirasi: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Durasi Proyék: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Alur Operasi: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Anggota Tim: Kristina Pacesaite