Anta Desain Interior Kantor ku Oatson Interior Design

Karya Anta Desain Interior Kantor ku Oatson Interior Design nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Interior.

PerungguInterior· 2021

Anta Desain Interior Kantor

ku Oatson Interior Design

Klién: Oatson Interior Design

Pamenang A' Design Award Perunggu dina Katégori Interior

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Warna

Désain

Ngeunaan Anta Desain Interior Kantor

Anta nyaéta desain interior kantor puseur (headquarters) hiji merek pakéan olahraga di Shanghai, Cina. Unggal lanté ti tingkat dua nepi ka tingkat lima dikhususkeun pikeun hiji merek dina grup éta. Sabagian lanté dasar boga luhur langit-langit dalapan méter jeung layar LED gedé anu katingali ti luar. Garis-garis kulawu anu lemes, tokoh olahragawan bodas, jeung wangun hurup merek beureum ngawangun wewengkon lawang asup. Wewengkon istirahat beureum jeung lanté biru nuturkeun warna ti dua merek. Bahan-bahan finishing kaasup cet pelat aluminium, veneer kayu oak, marmer, jeung granit.

Pangakuan

Ngeunaan A' Design Award Perunggu

Anta Desain Interior Kantor mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Anta Desain Interior Kantor diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Anta Desain Interior Kantor minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: As one of the most popular sportswear brand in China, Anta has set the pace and won over its rivals in several major transformation and upgrading processes of sports goods in the past years. To lay out the international strategy, Anta took an important step to establish Shanghai headquarters, which is undoubtedly noteworthy. The interior design of the headquarters was approached based on Anta's special needs, which is personalized and eye-attracting.
Diménsi & Bungkusan: In the Shanghai headquarters, each of the floors from 2F to 5F is occupied by one brand, such as Anta, Fila, Kolon Sport, and Descente.
Tag: interior design, workplace, brand, modern, international
Téknologi Produksi: For 1F, part of its space has a high ceiling of 8 meters, and the large LED screen is visible from the outside. Rolling advertisements for the brands in Anta Matrix on the screen show the unique brand positioning and serve as a clear identifier. On the outer side of the swirling stair railing are, from top to bottom, the silhouettes of the Shanghai, indicating the location of Anta headquarters.
Tantangan Desain: The finishing materials used in the project include custom aluminum plate paint, steel plate paint, cement effect paint, ultra-white painted glass, oak wood veneer, Ariston marble, and granite, etc., which present a simple and natural overall design style and also manifest craftsmanship in a plain manner. Besides, they are also green and environmental-friendly and have the least negative impacts.
Panalungtikan: In an era greatly valuing the appearance, Anta has put many efforts in improving the style and image of products. And in Anta's numerous stores, the capacious circulation, decent displays and dynamic posters produce a high-end and comfortable interior atmosphere. As the base of Anta brands, the interior design of Shanghai headquarters also attaches great importance to the appearance and visual impressions, which not only provides a comfortable working environment for employees and managers, but also salutes Anta's ambitious path of brand internationalization.
Inspirasi: The characteristics and positioning of Anta's different brands were taken into account during the design of each floor. In fact, the visual elements related to sports and Anta can be seen as early as in 1F. Smooth grey lines, the huge sports figure formed by white lines, the red "A"-like brand logo, and numerous black figures indicating different sports events, all outline the brand strength, speed and beauty.
Durasi Proyék: The project started in May 2017 and finished in April 2019 in Shanghai, China.
Alur Operasi: In the resting area on 2F, the brand red color was utilized as the main backdrop hue, signifying Anta's vigor and progressive spirit. Besides, the words "To become a respected world-class, multi brand sportswear group" on the wall clearly convey its brand vision. 3F takes FILA's iconic blue as the key color, highlighting the brand's characteristics with a bright bold design style and distinguished spatial ambience.
Anggota Tim: Chief designer: Yan Deng
Chief designer: Jia Rong