Karya Typotect Identitas Merek ku Seulah Choi nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Grafis.

PerungguGrafis· 2020

Typotect Identitas Merek

ku Seulah Choi

Klién: Seulah Choi

Pamenang A' Design Award Perunggu dina Katégori Grafis

12,105

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #104366

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Typotect Identitas Merek

Typotect nyaéta identitas merek anu dirarancang pikeun museum seni modéren anu dedikasi kana karya Piet Zwart, saurang pelopor modernisme. Ngaran ieu ngagabungkeun kecap typography jeung architect, ngagambarkeun dua widang anu ditekunan ku Piet Zwart. Identitas ieu nafsirkeun deui tilu ciri anu kapanggih dina rarancang-rarancangna: tilu warna primér, unsur linier anu ipis, sarta wangun-wangun rata anu disusun dina rohangan kosong. Garis beureum anu ipis mecenghul di luhureun unggal aplikasi, samentara warna biru jeung koneng ngeusian wangun-wangun rata éta. Identitas ieu dumasar kana citak sarta diterapkeun kana poster, kartu ngaran, tikét, jeung stiker témbok.

Pangakuan

Ngeunaan A' Design Award Perunggu

Typotect Identitas Merek mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Typotect Identitas Merek diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Typotect Identitas Merek minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: 'TYPOTECT' is a modern museum of 'Piet Zwart' who was a pioneer of modernism. The name of the museum is a mixed word with 'Typography' and 'Architect', due to his designer career. He used 3 primary colors, line and plane shape in his works. By reinterpreting his works, the identity of 'TYPOTECT' museum has designed. Modernism designers are still inspirationing many designers these days and I thought reinterpreting his works could give more inspirations to many people.
Diménsi & Bungkusan: This are print-based works. Poster was worked in 594(mm)x841(mm) but could be change in a same ratio. Name card is basically 50(mm)x70(mm).
Tag: branding, identity, communication, design, art museum, modern museum, museum, graphic, graphic identity
Téknologi Produksi: It is mostly print-based brand identity design. It could be printed on the paper(for example, namecard and ticket), or on a sticker so it can be decorated on the wall.
Tantangan Desain: After done with finding out the characteristics of his works and reinterpreting it, it was challenging how I could make this brand identity not only looking and feeling like his original works and careers but also new modern design museum. I tried to make it simple and kept using a linear shapes to show his work identity.
Panalungtikan: For this project, I tried to go to all the modern museums in Newyork City. It gave me an idea of why people enjoys modern art and what makes people feel interesting about it. Also I researched about Piet Zwart by googling him and looking up by books. Basically he was famous designer so it was easy to find his pieces but it was hard go know his personal insights and thoughts. Reading books and some instructions about his design pieces helped me finding out and making up the identity of TYPOTECT museum. In conclusion, I could find out his main characteristics inside his works and could reinterpret his works for new type of modern museum branding.
Inspirasi: When I was in NewJersey, studying graphic design, I learned about Piet Zwart who was known as a pioneer of modernism. I thought his works were very unique and shows his identity very well. He only used 3 primary colors mostly in his works. Also using a linear shapes and composition in his works were very attractive to me because he actually was a typo&graphic designer and also an architect. Inspired by this, I thought it would be fun interpreting his pieces and making an identity of Piet Zwart.
Durasi Proyék: The project was started in 2016 in NewJersey and finished in March, 2020. The reason why it took so long is because I wanted to keep developing it and renewal it to keep it in the trend. The latest version of the proeject won the Silver Winner in Asia Design Prize 2019.
Alur Operasi: Main characteristics of the project is using 3 primary colors, a linear shape and making a composition in the space. The light line which is mostly used with color red on the top of every brand application must used very thin stroke. Also color-based pain shape is better using color blue and yellow because it's less outlooking then red. Plain shape, reshaped square and a line must be used in logo with 3 main colors.