Caster Kadali Jauh ku Mariana Couto and Tiago Correia

Karya Caster Kadali Jauh ku Mariana Couto and Tiago Correia nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Éléktronik Konsumén.

BeusiÉléktronik Konsumén· 2020

Caster Kadali Jauh

ku Mariana Couto and Tiago Correia

Klién: Telefonica

Pamenang A' Design Award Beusi dina Katégori Éléktronik Konsumén

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Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

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Désain

Ngeunaan Caster Kadali Jauh

Remote control Caster didesain kanggo dianggo sareng Telefonica's Movistar sareng layanan TV. Unsur kontrol anu penting mangrupikeun daérah navigasi anu disusun sasarengan sareng simbol anu disimpen kalayan taliti pikeun fungsi paréntah sora anu terintegrasi anu ngamungkinkeun pangguna berinteraksi sareng asisten maya Aura. Dina sisi sabalikna tina kadali jauh, palapis lemes nyayogikeun kanyamanan tambahan sareng cekelan anu cocog, anu ngamungkinkeun penanganan khususna aman. Kusabab sénsor lampu bawaan, tombol-tombol anu paling sering dianggo dina kadali jauh hurung nalika alat ditanganan di kamar anu hurung samar-samar.

Pangakuan

Ngeunaan A' Design Award Beusi

Caster Kadali Jauh mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Caster Kadali Jauh diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Caster Kadali Jauh dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Caster Remote Control was designed to use with Telefonica Movistar TV service. Important control elements are the centrally arranged Directional Pad area and the strikingly Voice Command button that lets the user interact with Aura, their virtual assistant.
On the reverse side of the remote a soft coating provides additional comfort and a good grip, which enables particularly secure handling. The most frequently used buttons light up when the device is picked up in a dimly lit room.
Diménsi & Bungkusan: Width 44.3 mm x Depth 22.1 mm x Height 191.8 mm
Tag: TV, STB, Remote Control, Caster, Electronics, BLE, Voice Search, Wireless, Telefonica, Aura
Téknologi Produksi: ABS and polycarbonate (PC) plastics are put through injection moulding technique to create the casing of the Remote Control - top, bottom, battery lid and lens pieces.
The keypad piece is casted in silicone rubber with the exact specified hardness to assure an optimal button click feeling. All the graphics are silkprinted in the specified Pantone colour references using custom-tailored jigs to attest quality parameters.
Tantangan Desain: At ideation phase the main challenge was to keep the end-user at the center of the design language. This would be the first Voice Command device for Telefonica customers, therefore it was crucial to develop a cohesive, high-tech and yet intuitive product.
Panalungtikan: Firstly, and together with Telefonica, focus groups were performed with end customers to acknowledge: (1) technological preferences, (2) ergonomic requirements, (3) sense of design, (4) emotional response to brand elements. Additionally, an extensive study has been conducted within the Call Centers' Department in order to understand the main flaws of available TV services and respective devices. Those inputs informed the Design team and served as the initial briefing.
Inspirasi: The inspiration for Caster Remote Control came from automotive design, well-known by its fluent and aerodynamic lines. Therefore, Caster unique design language is marked by its flowing curves and organic shapes. This product was carefully designed to respond both to the needs of our customer, the TV operator, and to the needs of the end-user. The first ones focus on brand awareness and outstanding functionalities, whilst the latter is looking for ease-of-use and comfort.
Durasi Proyék: Caster Remote Control project was developed in different phases, from requirement research to product release.
First brainstorm meetings were held in March 2018, in Madrid. Until mid-2019 main actions were mechanical, electrical and software development, moulding production, and samples validation. First Mass Production run took place in November 2019, in Asia. The product was made available in stores all over Spain during January 2020.
Alur Operasi: Caster Remote Control has a dual-mode interaction, from the most traditional button click to the sophisticated voice search technology. These interaction modes complement each other and provide a complete and intuitive user experience.
For an even higher-end experience, a backlight system with pick-up and light sensors has been added to the device. This allows the end user to perfectly interact with the remote even at low light conditions.
Patén: Copyrights belong to Tech4home Ltd 2019
Anggota Tim: Mariana Couto
Tiago Correia
Krédit Gambar: All images created by João Santos (Chief Design Officer at Tech4home)