Shiny Meadow A2 Botol Susu ku Mengniu Dairy

Karya Shiny Meadow A2 Botol Susu ku Mengniu Dairy nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2020

Shiny Meadow A2 Botol Susu

ku Mengniu Dairy

Klién: China Mengniu Dairy Company Co., Ltd.

Pamenang A' Design Award Perak dina Katégori Bungkusan

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #101529

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Shiny Meadow A2 Botol Susu

Shiny Meadow A2 nyaéta botol anu dirarancang pikeun susu seger. Botol ieu dijieun tina PET permeabilitas luhur, anu méré tékstur siga kaca. Wangunna dumasar kana botol kaca susu Éropa klasik sarta digambar deui ku cara anu modéren. Wewengkon jero anu badag jeung béning nembongkeun susu di jerona, ku kituna produkna bisa katempo langsung. Tanda A2 anu badag di tengah digabungkeun jeung piramida diét pikeun ngawangun citra mérek. Botol ieu mampu nampung 720 ml sarta ukuranana 80 mm dina diaméter pangbadagna jeung 238 mm luhurna. Rarancang ieu tujuanana pikeun nganyatakeun kesederhanaan jeung kamurnian.

Pangakuan

Ngeunaan A' Design Award Perak

Shiny Meadow A2 Botol Susu mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Shiny Meadow A2 Botol Susu diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Shiny Meadow A2 Botol Susu mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide.
The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance.
Diménsi & Bungkusan: 720ml, PET bottle, Color Clear, Diam(max.) 80mm x Height 238 mm.
We use high permeability PET materials to achieve the texture of glass.
Tag: Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
Téknologi Produksi: It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality.

In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer.
Tantangan Desain: Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
Panalungtikan: Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb.
The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit.
Inspirasi: The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.

We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive.
Durasi Proyék: The project started in August 2019 and ended in September 2019.
Bottle sample production in Sidel Shanghai.
Alur Operasi: A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
Patén: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2019
Anggota Tim: Qian Sun
Tianjiao Niu
Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Yanlin Liu
Krédit Gambar: .