Karya Rosé Label Anggur ku Ximena Ureta nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2020

Rosé Label Anggur

ku Ximena Ureta

Klién: Concha y Toro

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

24,014

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #101247

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Rosé Label Anggur

Rose nyaéta label anggur anu dirarancang pikeun anggur rosé anu diproduksi di Chili. Label ieu ukuranana 85 kali 90 milimeter sarta dicitak dina kertas bertekstur beuratna 89 gram per méter pasagi. Lima warna husus dipaké dina cara digital offset, kalayan tapak akhir foil emas, foil hideung, relief jeung bas-relief. Rarancangna kailhaman ku kembang ros, mahkota kembang, daun anggur, sarta warna lemes langit wanci sonten. Sulur anggur ngababuk kurilingan téks. Botol ieu eusina 375 mililiter, format leutik anu anyar pikeun kategori anggur ieu di Chili.

Pangakuan

Ngeunaan A' Design Award Perunggu

Rosé Label Anggur mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Rosé Label Anggur diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Rosé Label Anggur minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: It is a delicate and feminine design, which comes to meet the world trend in consumption of Rose led by women. The function of this product is to strengthen their complicity, and connect them with life’s simple and special moments, in order to foster the enjoyment of a young community. Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This Rose is pioneering its category in Chile, launching in a small size of 375 ml.
Diménsi & Bungkusan: Label Dimension: 85x90 mm
Tag: wine label, packaging, design, label, wine, concha y toro, ximena ureta
Téknologi Produksi: Printed on Aconcagua Martele paper 89 grs / m2, in 5 special colors, in Digital Offset with gold-foil, black-foil, relief and bas-relief finishings.
Tantangan Desain: We researched different Rose packagings around the world, to produce a unique and original design among products of the same Rose vine, whose target group were also women from different countries.
Panalungtikan: The Rose de Concha y Toro label conveys elegance and femininity. It was harvested in 2019, its origin is 79% of Itata and 21% of the Central Valley of Chile, it contains in its strains, 76% of Cinsault, 9% of Carmenere, 9% of Syrah and 3% of Garnacha It was bottled in June 2019. Its soil is clay loam type, granitic colluvial, and very good permeability; of an exquisite pale damask color with strawberry aroma, and delicate notes of grapefruit and melon, in addition to subtle floral aromas.
Inspirasi: The Rose packaging for Concha y Toro is inspired by the delicacy of roses, petals, and their fragrance. By spring, the freshness of its colors, and the subtlety of fruity notes, such as grapefruit, pomegranate and melon. By vineyards and their leaves. By nature. By the tranquility evoked by the last shades with which the clouds and the sea are dyed in the evening. Its inspiration is elegant, soft and feminine.
Durasi Proyék: This project started in November 2018 in Santiago of Chile and finished in March 2019.
Alur Operasi: Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This product is usually consumed cold, and it is ideal to accompany as an appetizer. It has perfect pairing with cheeses as well as light entrees and fresh salads.
Anggota Tim: Art Direction and Design: Ximena Ureta
Production: Juan Rojas
Label Print: CCL Label Chile
Krédit Gambar: Diego Agurto