Zhangyan Country Living Festival Fungsi Utama: Rohangan Paméran ku Tongji Tiandi Neili Lab

Karya Zhangyan Country Living Festival Fungsi Utama: Rohangan Paméran ku Tongji Tiandi Neili Lab nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Acara.

PerakAcara· 2021

Zhangyan Country Living Festival Fungsi Utama: Rohangan Paméran

ku Tongji Tiandi Neili Lab

Klién: Tongji Tiandi-Neili Lab

Pamenang A' Design Award Perak dina Katégori Acara

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Pamenang Panghargaan anu Diverifikasi

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Tingali di A' Design Award Siaran Pers Lencana Panghargaan

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Désain

Ngeunaan Zhangyan Country Living Festival Fungsi Utama: Rohangan Paméran

Zhangyan Country Living Festival mangrupa rohangan paméran anu dijieun pikeun acara padésan di Shanghai. Tata perenahna dibentuk tina peti kemasan (shipping container) heubeul anu disusun teu rata, ditumpuk, dijalin, jeung diputer pikeun ngawangun rupa-rupa wewengkon tématik. Sakelompok peti nutupan hiji wewengkon pikeun forum, sedengkeun kelompok séjénna ngawatesan wewengkon pikeun pasar. Sumberdaya lokal anu dipiceun saperti kai, jarami, jeung awi ogé dipaké. Idéntitas visualna nuturkeun gaya Memphis sarta ngabstraksikeun motif lokal gunung, cai, lauk, jeung sasak. Rohangan kagiatanana ngawengku 5000 méter pasagi.

Pangakuan

Ngeunaan A' Design Award Perak

Zhangyan Country Living Festival Fungsi Utama: Rohangan Paméran mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Zhangyan Country Living Festival Fungsi Utama: Rohangan Paméran diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Zhangyan Country Living Festival Fungsi Utama: Rohangan Paméran mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Urban-rural co-creation innovation experiment initiated by Lou Yongqi, Dean of the D&I, Tongji University, John Sakara, Academician of the RAC, and Aldo Cibic, one of Memphis school founders, to advance practices of sustainable living.
We find the meeting point in various design fields through the exploration of cross-boundary thinking, thereby integrating design concepts to help brands systematically output.
Taking brand culture "innovation" and "sustainable" as the core spirit for the design.
Diménsi & Bungkusan: The visual system design includes 5000 square meters of activity space.
Tag: Innovation，sustainable，Memphis，integrating design
Téknologi Produksi: The construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
Tantangan Desain: In order to fit the project proposition of "sustainable development", the space design is creatively combined with the original resources of the site. With the vitality given by design, its sustainability can be re stimulated; with the reuse of materials, a recyclable overall system can be established to reduce waste. The project market constructed with vitality system publicizes the concepts of "everything has an afterlife", "everything makes the best use of" and "each has its own place".
Panalungtikan: Based on the project design background, the design approach decided to follow the following principles: starting from the top design, integrating the independent and compatible relationships among the main visual design, space design and guidance system, and strengthening the systematic output of the brand to the audience. The project hopes to create a blueprint for rural life in the future. The main visual design integrates the design style of Memphis School, and abstracts the "mountain, water, fish, bridge" and other abstract graphics with the regional characteristics of Zhangyan to form the main visual symbol of this event in the form of abstract combination. The Memphis school's design attribute of daring to imagine and break the Convention coincides with the attribute of this event.
The overall visual identity design of the project is based on the Memphis style, starting from the exhibition, speech, workshop and market to carry out spatial narrative, conveying the concepts of "rural", "sustainable", "future" and "innovation".
Inspirasi: The Memphis school featuring creativity is used to integrate the elements of rural history and culture to form a brand image.
The brand graphics are three-dimensionally extended to form a systematic space design language.
To convey the sustainability sprint, the construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
We hope to lead the China rural revitalization with the idea of innovation and sustainability and design concept.
Durasi Proyék: The project started in August 2019 in Shanghai and finished in November 2019.
Alur Operasi: The original base is in an open suburban meadow, and in order to follow the purpose of environmental protection and sustainable exhibition, a number of old containers are used to form the activity area. By staggering, stacking, interlacing and stretching the containers, the simple rectangular bodies are combined into a variety of dynamic thematic exhibition space.
The left side of the site is distributed by two groups of containers on both sides, forming a more open enclosed form and providing an area for holding forums. On the right side, two groups of containers are rotated and disassembled into the site to create an activity space for holding a marketplace.
Anggota Tim: Jiaqing Wu
Jia Lin
Yin Shi
Lei Yu
Ling Ma
Suying Zheng
Lu Xiao
Xinyan Wang
Ronglan Wang