Pure Green Idéntitas Visual ku Xinqi Liu

Karya Pure Green Idéntitas Visual ku Xinqi Liu nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Grafis.

BeusiGrafis· 2020

Pure Green Idéntitas Visual

ku Xinqi Liu

Klién: MET Creative Brand

Pamenang A' Design Award Beusi dina Katégori Grafis

10,674

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #100488

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Pure Green Idéntitas Visual

Pure Green mangrupa idéntitas visual pikeun mérek réstoran hotpot di Chongqing. Warna héjo tina lada seger dina hotpot dipaké jadi warna mérek, kontras jeung warna beureum anu ilahar dipaké di pasar lokal. Gambar karakter anu dingaranan Mobee ngawangun simbol utama tina idéntitas ieu. Mobee ngagabungkeun unsur bunderan positip jeung tanda silang negatip. Kepingan mahjong ngagantikeun ciri raray pikeun ngébréhkeun kamandirian, misteri, jeung vitalitas. Simbol mérek ieu diterapkeun dina rupa-rupa wangun jeung média, kalayan tujuan sangkan mérek leuwih deukeut ka konsumén ngora.

Pangakuan

Ngeunaan A' Design Award Beusi

Pure Green Idéntitas Visual mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Pure Green Idéntitas Visual diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Pure Green Idéntitas Visual dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Pure Green is a representative work, which uses a young "national trend" way to upgrade the original brand. In order to make the brand exclusive symbols present in front of consumers in more diverse forms and media. The designers deepen and extend it again, and create a lovely and mysterious IP image, while further promoting the brand, the distance between the brand and the consumer is drawn.
Diménsi & Bungkusan: The project covers a total of 256 square meters. In brand operation, the designers try to turn disadvantage into advantage. The fresh pepper hotpot researched by Pure Green through years of precipitation and technological breakthrough is an important core asset of the brand, which should not be avoided, but should be vigorously promoted.
Tag: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, National Trend, Hot Pot, Mobee
Téknologi Produksi: The IP image represents the positive circle and the negative cross element. The national essence mahjong is used to replace the physical five senses to create an IP image that adheres to independence, mystery and vitality.
Tantangan Desain: The biggest problem between the original brand and space design is that there is no clear brand positioning, so there is no presentation of brand culture personality and no clear brand memory point. To this end, the designers take the unique green color of fresh pepper hotpot as the brand color to echo the large red area.
Panalungtikan: In the process of communicating with the founder's team, the designers understand their concerns. In the market environment where "red oil hotpot" is popular in Chongqing, the bottom of green hot pot is too niche, which is not in line with the cognition of Chongqing locals. Therefore, how to upgrade the brand image as a whole, at the same time, get more consumers' cognition, even brand recognition, has become the focus of this design.
Inspirasi: The designers take Chongqing's impressions of "tradition and innovation", "modern and retro", "market and fashion", which are all concepts of strong collision and coexistence. In the selection of the overall visual style, they develop a brand specific "national trend" model to match the target consumer groups. At the same time, they deepen the popular national fashion style with unique brand genes, so the concept of "Green Trend" comes into being.
Durasi Proyék: The project started in July 2019 in Chongqing and finished in December in Chongqing.
Alur Operasi: Among the red oil hotpot, fresh pepper hotpot is the best way to innovate and salute the traditional hot pot, also links the Pure Green with the young people in Chongqing. The designers do not weaken its difference, but strengthen it more, and use visual language to highlight the unique brand personality.
Patén: Copyrights belong to Xinqi Liu, 2019.
Anggota Tim: Xinqi Liu
Siyu Xu
Ye Fang
Tao Chen
Yuting Wang
Krédit Gambar: Image #1: Photographer MET Creative Brand, Pure Green, 2019.
Image #2: Photographer MET Creative Brand, Pure Green, 2019.
Image #3: Photographer MET Creative Brand, Pure Green, 2019.
Image #4: Photographer MET Creative Brand, Pure Green, 2019.
Image #5: Photographer MET Creative Brand, Pure Green, 2019.