Yic Barbecue Market Idéntitas Visual ku Youjia Gu

Karya Yic Barbecue Market Idéntitas Visual ku Youjia Gu nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Grafis.

PerungguGrafis· 2020

Yic Barbecue Market Idéntitas Visual

ku Youjia Gu

Klién: MET Creative Brand

Pamenang A' Design Award Perunggu dina Katégori Grafis

10,351

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #100459

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Yic Barbecue Market Idéntitas Visual

Yic Barbecue Market nyaéta idéntitas visual anu diciptakeun pikeun réstoran barbeku. Idéntitas ieu diwangun dumasar kana sora ngabakar, anu diucapkeun salaku Zila, anu ngawangun slogan merek sareng sistem copywriting anu langkung lega. Karakter karnivora leutik anu namina Zila beast dijadikeun maskot merek, kalayan raray anu lucu sareng sungut anu muka. Bentuk buleud sapertos béntang sareng bal benang nyorong planét sareng angkasa, ngadukung tema planét barbeku. Rupa oranyeu caang sareng héjo-biru méré idéntitas ieu gaya anu pikaresepeun sareng modis. Idéntitas ieu diterapkeun dina interior anu wilangan 280 méter pasagi.

Pangakuan

Ngeunaan A' Design Award Perunggu

Yic Barbecue Market Idéntitas Visual mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Yic Barbecue Market Idéntitas Visual diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Yic Barbecue Market Idéntitas Visual minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic BBQ Market. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur IP trend shop.
Diménsi & Bungkusan: The project covers a total of 280 square meters. The concept of "barbecue planet" is created through planet, space, aerospace and other elements in space to give consumers immersive real sensory experience.
Tag: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Barbecue, Planet Space Station
Téknologi Produksi: The design of Yic BBQ Market starts from the auditory part of the five senses experience, and extracts the sound of barbecue as the main line throughout the brand and the basis of the construction of copywriting system. Designers hope to use the voice heard in the process of "Zila" consumer experience as the starting point of their design to build the auditory experience of the whole scene.
Tantangan Desain: If the brand wants to reach the consumers' heart accurately, it needs a spokesperson who takes IP as the carrier and speaks out. Barbecue is about the pleasure of eating meat, so the designers have designed Zila beast, a small monster image of eating meat. Its appearance is cute, with an opening mouth indicates its identity is a carnivore.
Panalungtikan: When hearing the sound like "Zila" everyone can think of Yic Barbecue Market. This is not only the sound of grilled meat, but also the sound of heartbeats. Therefore, the brand's slogan "love is Zila Zila" describes the common points of love and barbecue. In this direction, through a series of copywriting system to create close to the emotional needs and psychology of female consumers.
Inspirasi: Yic BBQ Market focuses on the female groups who love to eat, play and have a passion for life, it strives to satisfy new and interesting user experiences and enjoy high cost-effective enjoyment, creating a lovely and fashionable "barbecue planet" theme interactive IP restaurant.
Durasi Proyék: The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
Alur Operasi: On the touch line of in store consumption, designers have also created an eye-catching space sense IP punch point, as well as an open file area, implanting interesting copywriting, such as "the beauty of under the moon is unparalleled, eating meat tonight is not fat" and other emotional interactions with consumers.
Patén: Copyrights belong to Youjia Gu, 2018
Anggota Tim: Youjia Gu
Yun Liu
Siyu Xu
Lei Chen
Yuting Wang
Xin Wei
Krédit Gambar: Image #1: Photographer MET Creative Brand, Yic, 2018.
Image #2: Photographer MET Creative Brand, Yic, 2018.
Image #3: Photographer MET Creative Brand, Yic, 2018.
Image #4: Photographer MET Creative Brand, Yic, 2018.
Image #5: Photographer MET Creative Brand, Yic, 2018.