Crave Mobile Application ka Anjali Srikanth

Moralo oa Crave Mobile Application ka Anjali Srikanth ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Sebopeho, Tshebedisano le Boiphihlelo ba Mosebedisi.

TšepeSebopeho· 2020

Crave Mobile Application

ka Anjali Srikanth

Moreki: Capgemini

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Sebopeho

16,127

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #96149

Fumana Hona Jwale Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Crave Mobile Application

Sesebelisoa sa mehala, Crave e fana ka karabo bakeng sa takatso e 'ngoe le e' ngoe. Tšebeletso e kopaneng ea lijo, Crave e hokahanya basebelisi le lireschorente le lireschorente, linako tsa ho jella tsa ho jella le ho fa sechaba moo basebelisi ba ka arolelanang liphihlelo tsa bona. Crave e na le setšoantšo sa gridi ea foto ea setšoantšo sa grig se nang le lintho tse bonoang. Ka moralo oa minimalist le mebala e khanyang, skrini ka seng sa interface se fana ka ts'ebetso e hlakileng ha e ntse e khothaletsa ts'ebeliso ea basebelisi. Sebelisa Crave ho ntlafatsa ho pheha ha motho, ho fumana li-cuisine tse ncha, le ho ba karolo ea sechaba se khothaletsang tlhahlobo ea boithabiso le boithabiso.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Crave Mobile Application ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Crave Mobile Application e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Crave Mobile Application e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Crave serves to answer the basic and primal question of, what are you craving? A visual discovery engine, the application connects users to their desired recipes and restaurants. Crave consolidates the end to end food ordering experience from the beginning of the process, where the chat-bot helps determine where and what to eat, to the end of the process, where the user makes a table reservation. From social networking, to earning badges, to improving one’s culinary skills, the team hopes that those who use Crave become excited to play, learn, and discover new culinary adventures.
Boholo le Phuthelo: The Crave mobile application is designed for the iPhone X screen size, orientation in portrait mode, with 5.8-inch OLED screen with a 2436-by-1125-pixel resolution at 458 ppi.
Lithegi: food, food application, visual discovery, table reservation app, restaurant app, consumer app, conversation design, diet app
Theknoloji ya Tlhahiso: Interface, key frames, and prototypes were designed iteratively with Figma. Adobe Photoshop and Illustrator were utilized to develop graphic elements that evoke the emotional and visual identity of the application. Adobe After Effects was used to produce the submission video with musical effects and composition developed onsite by a sound engineer that utilized FL Studio 12.
Phephetso ya Moralo: An application that caters to the broad category of food, the challenge was to understand the user’s needs, determine prioritization, and appeal to the target audience. Furthermore, in such a saturated market, the team needed to positively distinguish our application from the rest of the competition. With unique and electrifying color combinations, to utilizing conversation design, to the ability to foster community through sharing culinary experiences, Crave creates a hybrid that is both familiar in some of its elements, yet new and unique in presentation and design.
Dipatlisiso: The breadth of our research spanned across many food related platforms, including visual discovery, food delivery, and cooking blogs. Our analysis determined the pros,cons as well as the design and market trends of each platform. We discovered that while many food applications understand the significance of convenience and efficiency competitors fail to personalize the user experience. Crave celebrates these individual stories as an inclusive and personalized food application that answers everyone’s food craving.
Kgothaletso: Food just the thought of it makes everyone’s mouths water and smiles wider. We remember our grandmother’s famous recipes or our favorite childhood meals and we are reminded of fond memories that bring us joy. Our team recognizes that each person has a unique relationship with food and a deeply personal food journey. Crave celebrates everyone’s individual relationship with food by providing a personalized platform that allows users to inspire, explore, and create a community that thrives in culinary exploration.
Nako ya Projeke: Young design professionals based in San Francisco, Anjali Srikanth Mary Camara and Noelle Robbins put their heads together to come up with an innovative yet useful application idea that revolved around their love for food. Inspired by the need for a consolidated food application that inspired users through visual discovery, while also providing the ability to reserve tables, we asked our colleagues, Justin Hull and Regita Handijaya based in Columbia, South Carolina to join our project. The development and refinement of the Crave application spanned for approximately five months between October 2019 to February 2020.
Tsamaiso ya Mosebetsi: The application features a minimalist design system with vibrant colors and attractive interface animations. As the main purpose of this application is to inspire the user, several of the interface frames feature a pinboard-style photo grid layout. The seamless enter and exit animationsare designed to suggest a unified flow throughout the application, which creates a cohesive user experience from the initial craving/inspiration to the final moments of interaction, such as writing a review
Litho tsa Sehlopha: Anjali Srikanth
Justin Hull
Mary Camara Concepcion
Noelle Robbins
Regita Handijaya
Litlotla tsa Setshwantsho: Video Sound Credits: Audio Engineer Hendrik Camara, Crave, 2020
Video Credits: Videographer Justin Hull, Crave, 2020
Image 1: Designer Anjali Srikanth, Crave, 2020
Image 2: Designer Regita Handijaya, Crave, 2020
Image 3: Designer Justin Hull, Crave, 2020
Image 4: Designer Mary Camara Concepcion, Crave, 2020
Image 5: Designer Justin Hull, Crave, 2020