Moralo oa DIY Spice Blends by Chef Heidi Media Media Dijithale ka Lize-Marie Swan ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Papatso, Kgwebo le Puisano.
SileveraPapatso· 2020
DIY Spice Blends by Chef Heidi Media Media Dijithale
Moreki: Unilever Food Solutions
Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Papatso
Mohlodi oa Khau ea Netefaditsweng
Netefatsa Boemo ba Khau bakeng sa #90682Moralo
Mabapi le DIY Spice Blends by Chef Heidi Media Media Dijithale
Unilever Food Solutions e file moahi Chef Heidi Heckmann (Chese ea Bareki ea Lebatooa, Kapa) ho theha mekhabiso e 11 e ikhethang ea Spice Blends o sebelisa Robertsons Spice Range. E le karolo ea "Leetong la Rona, Ho Tseba ha Hau" mohopolo e ne e le ho theha litšoantšo tse ikhethang le meralo o sebelisa lisebelisoa tsena bakeng sa phutuho ea Facebook e monate. Beke e 'ngoe le e' ngoe, Spice Blends ea Chef Heidi e ile ea romelloa e le mecha ea litaba ea Facebook Canvas. E 'ngoe le e' ngoe ea mekhabiso ena e fumaneha bakeng sa download ea iPad ho webosaeteng ea UFS.com.
Kamohelo
Mabapi le Moputso oa Silevera oa A' Design Award
DIY Spice Blends by Chef Heidi Media Media Dijithale ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. DIY Spice Blends by Chef Heidi Media Media Dijithale e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. DIY Spice Blends by Chef Heidi Media Media Dijithale ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Ka Mora Moralo
Sete ya Boraditaba
Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.
- Boleng bo Ikhethang
- Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website. - Boholo le Phuthelo
- Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
- Lithegi
- advertising, Art Direction, photography, illustration,
- Theknoloji ya Tlhahiso
- Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
- Kgothaletso
- The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
- Nako ya Projeke
- The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
- Litho tsa Sehlopha
- Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew
E Tshehelitsweng
Hlahloba ka Ntle ho Designers.org
Fumana dihlahiswa, ditshebeletso le menyetla ho tswa ho balekane ba rona ba papatso.
Tse Ding Tse ka Hlahlojwang
Meralo e Amanang
Hlahloba meralo e meng e hapileng moputso ho tswa mokgahlelong o tshwanang, e kgethilweng ka boleng.