Fashion Launderette Sebaka sa Kaho ya Pontsho ka Hong Kong Trade Development Council

Moralo oa Fashion Launderette Sebaka sa Kaho ya Pontsho ka Hong Kong Trade Development Council ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Diketsahalo le Ditiragalo.

BoronseKetsahalo· 2020

Fashion Launderette Sebaka sa Kaho ya Pontsho

ka Hong Kong Trade Development Council

Moreki: Hong Kong Trade Development Council

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Ketsahalo

24,163

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #90189

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Fashion Launderette Sebaka sa Kaho ya Pontsho

Fashion Launderette ke sehlopha sa libaka tsa kaho tse nang le sehlooho tse entsweng bakeng sa pontsho ya kgwebo ya mokgabo Hong Kong. Moralo o akaretsa dibaka tse tharo: kaho ya kamohelo foyeng e kgolo, tokiso ya monyako wa holo ya pontsho le sebaka se kgolo sa dimithara tse selikwe tse 350 se sebediswang ka mekgwa e mengata bakeng sa dipontsho tsa mokgabo, diseminara le diphaphamiso. Sehlooho se hlahisitswe ke matlo a kang a laonderi a bo-1980. Marako a kgabo a hahilwe ka disistimi tse sebediswang hape le hape tsa aluminiamo tse koahetsweng ka digraefiki tsa vinaele, mme diplaeweode tse hatisitsweng di etsa difeisi tsa metjhini ya ho hlatswa. Mebala e latela boitsebiso ba mokgwa wa mehla wa mokgabo wa nako e itseng ya selemo.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Fashion Launderette Sebaka sa Kaho ya Pontsho ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Fashion Launderette Sebaka sa Kaho ya Pontsho e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Fashion Launderette Sebaka sa Kaho ya Pontsho e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The fair organizer offered 3 areas for an image uplift at the 2019 Hong Kong Fashion Week. First a welcome installation situated at the venue’s main foyer, next an entrance treatment for the exhibition hall’s main entry point. Followed by a 350m2 multifunctional space located inside the hall for fashion shows, seminars, cocktail receptions and gathering activities. Inspired by 1980s laundromats interiors, a thematic fun approach was taken under the concept of Fashion Launderette.
Boholo le Phuthelo: The 30m2 x 5m high welcome installation, along with the 135m2 x 4m high hall entry and the 350m2 x 5.5m high multifunctional space were all built with the following materials. Reusable aluminium systems, metal frames, plywood panel with digital print, stretched vinyl, backlit acrylic signage and foamboard. All furniture and mannequins were hired. Props such as washing powder, detergent and the tiered seating were covered with artwork sticker. All the flooring used biodegradable carpet.
Lithegi: Trade, Hong Kong, Fashion, Laundrette, Washing Machines, Installation, Space, Exhibition, Design, Organiser, Fair
Theknoloji ya Tlhahiso: All decorative walls were built using reusable aluminium systems cladded on top with vinyl graphics. Each protruding washing machines facade were made from digital printed plywood cover with rounded framed glass inserts. Some of the rounded framed glass inserts had digital screens. Other materials include metal frames, carpet, wooden tiered seating with digital print and a 3m high x 5m wide digital screen hung on the main backdrop were used within the 350m2 multifunctional space.
Phephetso ya Moralo: The most challenging part was finding an impartial concept for the fashion industry worked with the various fashion genres exhibiting at this fair. Aesthetically, the organiser design had to uplift the fairs image and be engaging and instagrammable to the thousands of visitors. With so many ideas at the early concept research, it was decided the Fashion Laundrette idea would be the most appealing one to developed to tackle this brief.
Dipatlisiso: The research was based on the fashion trend forecast consultant predictions on upcoming colours and textiles for the next season. This was mixed with the question of how to provide a impartial yet eye catching theme related to the fashion and clothing industry. With all this researched a fun and holistic development emerged. Hence, a series of thematic settings based on 1980s laundromat culture under the concept the Fashion Laundrette began.
Kgothaletso: The inspiration came from the design brief of the organiser which stipulates a neutral yet eye catching approach to compliment the various genres of fashion brands exhibiting at the fair. A generic fun creative development began by making a laundromat themed inspired by the 1980s to dress 3 communal spaces. Furthermore, each installation echoed the latest colours trend for the upcoming season from the trend consultant of the fashion industry.
Nako ya Projeke: The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 4 days starting from the 14th until the 17th of January 2019.
Tsamaiso ya Mosebetsi: The flow was important as both the welcome installation and hall entry treatment were created to heighten the visitors first impression before they entered the exhibition booths inside the trade fair. Inside the exhibition hall, visitors can easily find the central multifunctional space which echoed the Fashion Laundrette concept. The design work of the organiser was a transformative tool to image uplift this fashion event.