Hong Kong Houseware Fair 2019 Primary Function: Ho Kenngwa ha Ketsahalo ka Hong Kong Trade Development Council

Moralo oa Hong Kong Houseware Fair 2019 Primary Function: Ho Kenngwa ha Ketsahalo ka Hong Kong Trade Development Council ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Diketsahalo le Ditiragalo.

SileveraKetsahalo· 2020

Hong Kong Houseware Fair 2019 Primary Function: Ho Kenngwa ha Ketsahalo

ka Hong Kong Trade Development Council

Moreki: Hong Kong Trade Development Council

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Ketsahalo

56,680

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #90060

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Hong Kong Houseware Fair 2019 Primary Function: Ho Kenngwa ha Ketsahalo

Book Text: Hong Kong Houseware Fair 2019 ke moralo wa ketsahalo o entsweng bakeng sa lebenkele la kgwebo le tshwaretsweng Setsing sa Kopano le Pontsho sa Hong Kong. Moralo ona o akaretsa dibaka tse tharo: ho kenngwa ha kamohelo ka holong ya monyako, phekolo ya monyako bakeng sa holo ya pontsho, le pontsho e arohaneng ya ponelopele ya ditshekamelo. Ho kenngwa ha kamohelo ho lekana le disekwere metara tse 30 le bophahamo ba dimetara tse 5 mme ho kenyeletsa skrine se seholo sa LED. Thepa e kenyelletsa tsamaiso ya aluminium e ka sebediswang hape, mabone a mela a LED, diphanele tsa acrylic le khephete e ka bolang. Mebala le dibopeho tse nkiloeng tlalehong ya ditshekamelo tsa indasteri di hokahanya dibaka tsena tse tharo.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Hong Kong Houseware Fair 2019 Primary Function: Ho Kenngwa ha Ketsahalo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Hong Kong Houseware Fair 2019 Primary Function: Ho Kenngwa ha Ketsahalo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Hong Kong Houseware Fair 2019 Primary Function: Ho Kenngwa ha Ketsahalo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: To uplift the image 3 areas were provided by the event organiser inside the Convention and Exhibition Centre building for the 2019 Hong Kong Houseware Fair. First, a welcome installation at the venue’s entrance foyer, followed by an entrance treatment for the exhibition hall entry, then a separate trend forecast display showing 4 future predictions from the industry’s research report.
Boholo le Phuthelo: The welcome signage 30m2 x 5m high consisted of a large 3mm pitch LED screen. The materials include reusable aluminium system, LED stripe lights, acrylic panels, metal section structure, digital print, black sticker finish, vinyl graphics and biodegradable carpet. Similar materials were applied for the 16 square meters hall entry treatment. The trend display was built with bespoke cladding, furniture, images and visually curated products to reflect the individual trends forecast displays.
Lithegi: Trade, Hong Kong, Houseware, Installation, Welcome, Signage, Exhibition, Design, Organiser, Fair, Trend Forecast, Central Display
Theknoloji ya Tlhahiso: A 30m2 x 5m high welcome installation consists of a large LED 3mm pitch screen. Other materials used include reusable aluminium structural system, LED stripe lights, black sticker finish, acrylic panels, digital print, vinyl graphics and biodegradable carpet. The same material specification was applied for the hall entry treatment and trend display area. All constructions and bespoke furniture were tested offsite for quicker reassembly and lit during the 3 days onsite timeline.
Phephetso ya Moralo: Besides an onsite production of only 3 days, another challenge was finding a design concept to reflect the industry trend and stimulate the visitors. Since the 3 areas provided at the fair were far apart from each other, a common visual thread was required. The solution was to borrow elements from the trend forecast to develop an overarching concept for the 3 spaces provided by the organiser.
Dipatlisiso: The research began with analysing the trend forecasts for the houseware industry. To relate the theme to this industry, a series of abstract interior settings were built under the Living Art concept for the welcome installation and entrance treatment. Selected colours, textures and lighting elements were taken from the trend forecast reports. This ensured a subconscious form of connection between the first two installations and the separate trend display area located at the concourse.
Kgothaletso: Inspiration for both the welcome installation and exhibition hall entrance treatment derived from the official houseware industry tend report. From this, a selection of bold colours finishes and lit outline framework was chosen to produce a language of abstract interior settings. Subsequently, a separate trend display area edited images, materials, bespoke furniture and selected products to form the 4-physical interpretation of the industry’s trend forecast.
Nako ya Projeke: The 2019 Hong Kong Houseware Fair project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 3 days starting from the 20th until 23rd of April 2019.
Tsamaiso ya Mosebetsi: The flow was a challenge as each area offered for the new design was spread out and an aesthetic link was required to draw the attention of the visitors. Therefore, the welcome installation and entrance treatment’s art direction reflected elements of the main trend display area. This provided a subliminal connection between all 3 spaces and helped elevated the aesthetics of the organisers work at the event.